May 1 consumption data released, eating and eating, buy buy bought into the mainstream

　　Judging from various consumption data, urban vitality is rapidly recovering.

　　With the orderly resumption of work and production, the consumption fever soared during the May Day holiday.

　　From the data of local life and online shopping, consumer confidence is gradually picking up, and all walks of life are also welcoming recovery.

　　The consumption of catering, beauty and entertainment has warmed up in an all-round way.

　　According to the data of Meituan Research Institute, as of May 4, the recovery rate of consumption in the national life service industry has reached 91.5%, which is greatly improved compared with 75.9% on April 30.

　　The data shows that Shenzhen’s consumption heat surpassed all cities in China on May 1 this year, ranking first in the consumption heat city, while Shanghai, Beijing and Guangzhou. Ranked second to fourth respectively. According to the search data, in the north, Guangzhou and Shenzhen, hot pot, barbecue/barbecue, crayfish and other keywords sit firmly in the top five search volumes in the north, Guangzhou and Shenzhen. Nationally, Shenzhen, Shanghai, Xi ‘an, Beijing and Chengdu have become the cities with the largest number of food and beverage orders.

　　At the same time, the "night economy" (the service-oriented economic activities that took place from 18: 00 that day to 2: 00 the next morning) that had been stagnant for several months due to the epidemic is rapidly recovering.

　　From the perspective of food and beverage consumption, during the period from 21: 00 pm to 2: 00 am from May 1 to May 3, barbecue is the most popular takeaway at night, and users in Guangzhou, Shenyang, Beijing and Wuhan prefer barbecue when ordering. Wuhan people ate 220,000 kebabs in three nights, while Beijingers fought even harder, eating 330,000 kebabs. Consumers in Shanghai, Changsha and Xi ‘an prefer crayfish. Consumers in Shanghai ate 240,000 crayfish in three nights. Judging from the growth rate of orders, the top ones are crayfish, milk tea and hot pot.

　　In addition to catering, fitness, pedicure and other activities have once again returned to staying up late. According to the data of Meituan, the fitness center and massage pedicure led the growth and recovery of offline stores. The night consumption growth rate of fitness center was 40.30%, and the massage and pedicure stores doubled, increasing by 105.22%.

　　Beauty and entertainment consumption has gradually returned to normal. During the period from April 29th to May 3rd, the order volume of beauty projects such as hair removal, manicure, SPA, skin management and acne on Meituan platform increased rapidly. Compared with March 30th to April 3rd, the growth rate of orders for hair removal projects reached 110.31%, and the growth rate of orders for manicure projects reached 106.50%, both of which doubled.

　　According to the data of Meituan’s platform, during the May Day period, the order volume of secret rooms increased by 536.63% compared with the same period of last month, and the order volume of bashing increased by 320.81% compared with the same period of last month.

　　The data shows that Shanghai’s beauty consumption and leisure and entertainment consumption rank first in the country, making it the most beautiful and fun city in the country.

　　The number of express parcels reached a new high.

　　In addition to catering and entertainment consumption, online shopping data during the May Day period also reached a new high.

　　According to the data released by Jingdong Logistics on May 6, the overall express delivery volume during the May Day holiday increased by nearly 70% compared with the same period of last year (May 1-5), nearly twice the growth rate of the industry; The more in low-tier cities, the more obvious the growth of express orders, with orders in 6-tier cities nearly doubling.

　　During the May 1 ST period, the volume of express delivery in Beijing increased by nearly 60% year-on-year, and that in Chengdu and Xi ‘an increased by nearly 70%. In this regard, Jingdong Logistics said that on the eve of May 1 ST, the emergency response level of public health emergencies in Beijing was lowered, and the courier brother was allowed to use the Jiankang code to register and enter the community, and the number of home delivery orders during the holidays increased to a certain extent.

　　After the unsealing in Wuhan, the number of express delivery orders also increased rapidly. According to the data of Jingdong Logistics, the volume of express delivery in Wuhan increased by 80% during the May Day period. According to the data of JD.COM, before Wuhan was unsealed on April 8, the express delivery volume of Jingdong Logistics had been restored to the same period of last year, and "ordering before going to bed and waking up to receive goods" had been normalized.

　　From the Spring Festival to Qingming and then to May Day, online consumption in the three major holidays has been in a growing trend, which is the main engine of consumer recovery.