1905 movie network exclusive feature "Full-time high energy in 106 minutes", "Perfect performance" and "Feast of confrontation between police and bandits" … … With the rave reviews since the screening, on September 30th, 2015, the director’s film was finally released. In 2004, the "kidnapping case" that shocked the entire entertainment circle was put on the big screen every 11 years. It is naturally curious that there are many actors and actresses who help out and the protagonist of the case personally joins in the interpretation.

　

　　　 However, most mainland fans may not be familiar with the name of director Sheng Ding. But when it comes to series and, some fans will have some impressions. Indeed, this little-known gangster film director has not really made a classic yet. But people who have seen his films all admit that he has a unique grasp between business elements and personal style. Therefore, when we talk about the new hope of the mainland police film, we should not ignore Sheng Ding, except the director.

　

Who’s Sheng Ding? The road of commercial director step by step.

　

　　　 Perhaps few people know that Sheng Ding’s film director’s debut was a comedy romance in 2000. At that time, "It’s not hard for a man to marry", the leading actor of this play and Taiwan Province actor, was being broadcasted, and the heroine’s two years ago was also impressive. Looking at this light sketch film from today’s perspective, although it is suspected of procrastination, it can be regarded as a sincere work. Unfortunately, the film’s box office is bleak, and almost no one cares. Most of the audience who remember this work are from the movie channel.

　

　　　 The following four works are relatively well-known. The Tough Guy in 2008 and The Tough Guy in 2011 are Sheng Ding’s most personal works. Highly stylized images, simple and rude stories, and hard-hitting scenes are full of hormones. However, many viewers think that the characters are too stupid and the plot is not nutritious, and the reputation of both works is only at the passing level.

　

　　　 In 2010, The Little Soldier can be said to be Sheng Ding’s most lovely work at present. Until today, Weibo in Sheng Ding is still the director of The Little Soldier. Although the story of this film originated from a whim of Jackie Chan in the early 1990s, Sheng Ding really handed over the script after processing, which led to this sincere work. The funny thing is that although this is a comedy, eldest brother actually "died" in the film starring himself for the first time. The film fought its way out in the siege of 14 Chinese New Year movies in 2010, and won 15.06 million box office on the first day of its premiere, winning the Chinese New Year movie with a box office of over 100 million, which is in stark contrast to the fact that "Make a fuss" was also put on the market as a Chinese New Year movie, but there was almost no response.

　

　　　 Police Story 2013, which was released in Christmas 2013, was the second cooperation between Jackie Chan and Sheng Ding. This time, Jackie Chan bid farewell to the status of "Chen Jiaju, the Royal Hong Kong Police" and challenged the image of mainland public security for the first time. Sheng Ding also became the only mainland director in the "never to lose" series. The film was a great commercial success, with the first day box office exceeding 65 million yuan, which set a new record for Jackie Chan’s film. The cumulative box office in three weeks exceeded 500 million, a record that has never been surpassed by mainland films of the same theme, and Sheng Ding was gloriously promoted to be the upstart director of mainland commercial films.

　

Almighty Sheng Ding: A director who can’t edit is not a good singer.

　

　　　 There is no doubt that Sheng Ding is a serious director. In order to shoot "Save My Mister", Sheng Ding not only pulled himself back into the police force to experience life for three months, but also asked all actors to watch the video materials left by the real kidnapping case in Wu Ruofu in 2004. Wu Ruofu, who has faded out of the entertainment circle for a long time, was moved by this sincerity and finally appeared.

　

　　　 Different from many directors in the industry at present, Sheng Ding, who was born as an advertising director, not only personally painted the film, personally wrote the film, but also firmly grasped the editing rights of his own films. Fantasy clips directly cut into reality, and sharp and quick editing is a consistent technique in Sheng Ding’s gangster movies. Long-term cooperation with my old classmates and photographers has also ensured the consistency of the picture. In order to increase the documentary-like realism, this time "Save Mr. Wu" used hand-held photography almost all the time, which further tested the tacit understanding between the director, the photographer and the actors.

　

　　　 Sheng Ding is also one of the few directors with certain musical taste in mainland counterparts. This can be seen from the selection of the soundtrack of the "Tough Guy" series with two old guns in the music world. Sheng Ding even wrote an interesting lyric for the ending song "Love Soldier" and sang it himself. In fact, the ending song "Do you believe in love" of his debut "Make a fuss"? "I also sang it myself (as for how to sing, Xiaobian can only say that it is really not out of tune). In this film "Save My Mister", Sheng Ding selected the film "The Arrogant Colonel" in 2003 with a unique eye. "People are like a feather, life is like weeds, hopeless, humble and proud" as the end of the film, which is really appropriate.

　

　　　 In addition, like many big-name directors, naughty Sheng Ding also likes to play some small roles in his own films — — In "Police Story 2013" and "Save My Mister", Sheng Ding made a guest appearance as a taxi driver twice, and in "Tough Guy 2", he made a guest appearance as a wretched passerby walking a monkey.

Next page: one-on-one hit if you refuse to accept it! Sheng Ding’s Heroic Complex and Tough Man’s Heart

　 　　Talent is the key to rural revitalization. The General Secretary of the Supreme Leader stressed that it is necessary to introduce a group of talents, orderly guide college graduates to their hometowns, capable people to return to their hometowns, migrant workers to their hometowns, and entrepreneurs to their hometowns, and help them solve their worries, so that they can stay and start businesses.

　　In recent years, on the land of Qilu, many young people have voluntarily returned to the countryside from cities, honed their skills in the fields, and worked hard to become an important force for rural revitalization. Why do these college graduates, capable people, migrant workers and entrepreneurs make such choices? What kind of "two-way trip" is this? Our reporter approached four of them and listened to the songs of youth they sang in the vast fields.

　　— — Editor

　　Step on the field and smell the wheat.

　　Female college students born in 1980s become "new farmers"

　　College students, come back to farm? In March 2008, with the diploma of China Agricultural University, 25-year-old Xue Lina dragged her boyfriend Li Ning, gave up her job in the city and returned to Mazhuang Town, Daiyue District, Tai ‘an City. Some fellow villagers don’t understand that this female doll has been studying hard for more than ten years. She could have stayed in the city, but why did she come back?

　　This kind of discussion has put a lot of pressure on Xue Lina, but with her father’s support, she is relieved. Father Xue Chuanqian is the "old agricultural machinery" in the town, and he has been crawling in the fields all his life. It was her father’s invitation that Xue Lina and her boyfriend Li Ning put down their ideological burdens and started the journey of "new farmers".

　　The hardest part is actually in the beginning At that time, Xue Chuanqian took the lead in setting up YueYang Crop Professional Cooperative in the whole region. At first, the villagers did not cooperate. Xue Lina and Li Ning, from morning till night, go into villages and households to do ideological work for villagers.

　　— — "Uncle, join our cooperative!"

　　— — "What club?"

　　— — "Transfer the land to us, 200 yuan per share, and the transfer fee is 600 yuan per mu."

　　The land circulation is quite new, and the villagers are not used to it for a while. After squabbling with the villagers and communicating with the cadres in the town, the cooperative finally transferred 13.4 mu of land, obtained a new business entity loan of 300,000 yuan, and started farming on a large scale.

　　When to sow corn and wheat, how to scientifically apply fertilizer and pesticide, and what kind of growth habits crops have … … Father, an old farmer, teaches by example one by one.

　　In the wind and rain, Xue Lina turned black several times and got cocoons on her hands. "The hardest thing is not the work in the field." Xue Lina still remembers. In June 2017, a torrential rain hit, and the crops fell to the ground, causing huge losses.

　　This blow made Xue Lina retreat in her heart. However, at the end of 2014, her father died of illness, and the old man’s exhortation to "run the cooperative well" has been lingering in her ear. Xue Lina and Li Ning encouraged each other, gritted their teeth and stamped their feet, and decided to go on working.

　　In the face of setbacks, the cooperative’s development ideas become clearer: cooperate with seven villages, breed improved varieties in the whole village, recycle improved varieties in a unified way, and increase the income of single wheat by more than 300 yuan in one season; It has invested more than 4 million yuan to purchase corn harvesters, seeders, unmanned plant protection machines and other equipment, and provided local farmers with planting, spraying and harvesting services at a price lower than 40% of the market.

　　There are setbacks and gains.

　　828.7 kilograms! On June 12, 2019, in their own wheat high-yield research field, when the yield measurement experts shouted this number, Xue Lina and Li Ning cried with joy. This figure set a record for winter wheat yield per mu since Tai ‘an recorded, and set a new national record for tackling key problems of high yield in that year. In the same year, the trial yield of corn in the high-yield research field reached 911 kg per mu, which was also the highest in Tai ‘an.

　　"Lina cultivates the land and is proud!" The fellow villagers around him gave a thumbs-up sign. State-level demonstration society of farmers’ cooperatives, the first batch of national demonstration organizations for specialized prevention and control of crop diseases and insect pests, and national advanced individual in grain production & HELIP; … Xue Lina has won many honors.

　　Cooperatives grow at jointing stage! The number of members has grown from 22 to 268; Land transfer increased from the original 13.4 mu to 1300 mu; The promotion of breeding has been expanded from 800 mu to 15,000 mu; Agricultural socialization service covers 36 villages from the original 5 villages; The introduction and promotion of new crop varieties has grown from the original 20 to more than 300.

　　It has been 15 years since I left the school and entered the field. Xue Lina said: "Only when you step on the field and smell the wheat, will your heart be practical!"

　　Register brands and open up new markets.

　　34-year-old female village official with a master’s degree leads villagers to get rich.

　　Graduated from a master’s degree and went to the village as the secretary of the village party branch? Guo Jing, 34, passed the selection in May 2020 and came to Liujiazhuang Village, Xiaozhi Town, Pingyin County, Jinan City, only two or three kilometers away from her birthplace, as the secretary of the village party branch. Previously, she had been the Commissioner for Rural Revitalization for one year.

　　I used to work as a counselor in a private university in the city, but the new choice is hard for my lover Song Yilong to accept.

　　"If you want to stay in the village, what about our home?" One day in October 2020, Song Yilong’s voice on the other end of the phone was eight degrees higher. The two originally discussed that Guo Jinggan, the rural revitalization Commissioner, would take his daughter back to the city after three years. Who would have thought that her choice was still the countryside. In three years, Guo Jing proved that his choice was correct with his actions.

　　"When a young girl is a secretary, our village is still hopeless!" Some villagers are worried.

　　Liujiazhuang Village ranks second from the bottom in the assessment of 64 villages in the town, which is a famous "mess". The first time I walked into the village Committee office, three bungalows, and the doors were rusty … … Guo Jing’s heart is half cold.

　　Guo Jing decided to play the emotional card first, give full play to the advantages of having studied aerobics, and organize rural women to dance square dance. After dancing for three days in a row, I became close to my aunt in the village, but there were also voices of dissatisfaction.

　　I have to work when I am scolded, and Guo Jing cheers myself up. Three axes in a row, gradually opening up the situation.

　　The first axe, sweeping the floor. Knowing that the village was engaged in the renovation of human settlements and the assessment was at the bottom, Guo Jing was in a bad mood, and immediately grabbed a broom shovel and took the lead in cleaning the village roads. For a week in a row, the cleaning team continued to grow, and the village appearance became clean and tidy. The villager said, this girl is very practical!

　　The second axe is to build roads. There is a production road in the village, which was hit by heavy rain and seriously collapsed, and the autumn harvest was affected. Just in time for the renovation of the county road, Guo Jing repeatedly ran the construction team. Unable to hold Guo Jing’s soft grinding and hard foam, the excavator of the construction team came in, paving the stone slag and leveling more than 2000 meters for free. Everyone said that this secretary is really capable!

　　The third axe, steamed buns. Rural work is the key to increasing farmers’ income. Guo Jing raised 200,000 yuan to build a steamed bun house, registered a brand, and produced large steamed buns with ground flour. The steamed buns in the mountains are sold to many places, and 15 left-behind women in the village have a sideline job at their doorstep, which has increased their income.

　　"Things are good, but they have to sell well." Guo Jing, together with energetic village cadres, designed a small program of "filial piety and small farmers" to open up channels for high-quality agricultural products and sell them to 45 communities and more than 500 supermarkets in Jinan. Under the operation of Guo Jing, three brands were registered, and e-commerce live broadcast was also started. The road to mountain products in Liujiazhuang Village became wider and wider. Guo Jing took Song Yilong to the village for a walk, and the villagers praised her in a word, and Song Yilong’s tight brow stretched out.

　　Through hard work, the collective income of the village has changed from several hundred thousand yuan in debt to more than two million yuan in fixed assets, and the villagers’ spirit is getting better and better. As night fell, Guo Jing and the villagers danced the square dance happily, enjoying themselves and laughing.

　　Singing in the countryside and serving the villagers

　　Peasant workers come from troupe heads to save local operas.

　　A farewell dinner 19 years ago is still fresh in Han Ke’s memory. In 2004, in Xiachen Village, xinzhuang town, Laicheng District, Laiwu City, members of Panlong Bangzi Troupe gathered together and drank one glass after another. The 16-year-old Han Ke was so excited that he stood up and touched a glass of wine: "I’ll be the head of the team and play it!"

　　Panlong Bangzi is a traditional opera with a history of nearly 300 years. It has a complete range of performances, such as playing Hu, Pipa, Sheng and Erhu, and its singing is euphemistic, which is popular in the local and surrounding areas.

　　Han Ke wants to be the head of the team, and the first one to stand up against it is his mother. Grandpa, father and uncle passed away very early. Han Ke, who dropped out of junior high school, went to work in the city and slowly took root, becoming the pillar of the family. "Don’t make money well, run back to sing in an opera? What do you think? " Mother said.

　　At that time, the troupe was "poor and white": no funds, no clothes and no equipment. Hanke rode a bicycle, traveled more than 80 miles back and forth, and went into town to work on the construction site to subsidize the troupe. Sleeping on the floor, eating cold meals, people around you don’t understand.

　　Actors quit one after another, and there are only a handful of performance opportunities. Each performer only earns 5 yuan … … The troupe is unsustainable, and Han Ke still insists.

　　Why insist? Han Ke talked about an experience: he once performed in a village, caught up with heavy rain, and the villagers watched in the rain. The actors on the stage were infected by enthusiasm and performed in the rain. After the end, the villagers took the initiative to help clean up the props, holding the actors’ hands and hoping that the troupe would come again. The needs of the villagers are the reason why the troupe strives to persist.

　　The turning point of the troupe’s survival stems from a bold decision of Hanke. In 2007, Han Ke decided to make a film and television drama. A group of people didn’t graduate from junior high school, holding hoes and swinging hammers for a long time, and actually want to make a TV series?

　　Hank and the members made up their minds. Starting from the startup and shutdown, there are also shooting, editing and composing … … Everything starts from scratch. The money is not enough, so I’ll chip in 50 and 100 for the old artists in the troupe. In the end, in four months, a household DV was filmed, with more than a dozen peasant actors participating, and thousands of dollars were invested. Based on Hanke and the troupe, a drama and TV series was released.

　　Panlong Bangzi was put on the screen, and one of the clips was circulated on the Internet, with more than 300,000 hits. Relevant departments pay attention to support and the media is deeply focused. After tasting the sweetness, Han Ke made persistent efforts. From the very beginning of audio-visual publishing to selling dramas online, "a drama can sell for 100,000 yuan or even several hundred thousand yuan online", the hematopoietic function of the troupe has been enhanced, and the elements of Panlong Bangzi have been integrated into film and television works, and a new path has been found by inheriting the art of Panlong Bangzi.

　　A grass-roots team is getting louder and louder. Han Ke led the troupe to set up a film and television company, and produced many film and television works, such as the TV series "Erni’s Mountain Village Dream", the cinema film "I am not a poor household" and the microfilm "The Moon in the 15th Five-Year Plan". Among them, Panlong Bangzi’s works went abroad and were shortlisted for film festivals or screenings in seven countries and regions, including Chile, the Netherlands and Spain. Their works have successively won the honors of "Excellent Opera Film" of China Film Association and "Best Feature Film" of the main unit of beautiful countryside International Microfilm Art Festival.

　　From migrant workers to the head of the troupe, from small stage to big screen, from folk drama to cultural industry, Han Ke led the troupe out of a road.

　　An inconspicuous farmhouse in Xinzhuang Street, Gangcheng District, Jinan City is the location of the troupe. Walk in and walk around, and you will find a recording studio, editing room, dressing room and small stage. Practising actors, wearing bright costumes, walked onto the stage, gestures, vivid, singing tactfully, lingering sound.

　　"It is our glory to take root in the countryside, sing songs in the countryside and serve the elders in our hometown!" Hanke looked at the stage and said affectionately.

　　Be grateful and feed back your hometown.

　　Returning entrepreneurs help rural revitalization

　　Pick up the water bottle, go out and turn left, walk for ten minutes, come to the drinking station in the village, put the bucket under the tap of the water dispenser, brush the card, and after five minutes, the bucket is full and then take it home — — Zhou Qingyou, secretary of the Party branch of Hujia Village, Qudi Street, Jiyang District, Jinan City, said that this road of drawing water has taken more than 170 households and more than 600 people in the village for 10 years.

　　How long can a bucket of water last? "Three days", Secretary Zhou grinned and said, "I used to drink well water directly, but now I can drink pure water at my door, thanks to Xiao Dao." While speaking, he arched his hands and looked sincere.

　　Xiao Dao, 41, went out of Hujia Village through a cold window and started his business from scratch after finishing college. Now he is the chairman of two companies.

　　Xiao Dao began to work part-time when he was in college. Post advertisements, sell envelopes, and be a tutor, which one earns money. Out of the university gate, Xiao Dao found a job, resigned four years later, founded a heating enterprise, got up early and got the first bucket of gold.

　　In 2013, Xiao Dao, who had made small achievements, made a choice that ordinary people could not understand: he returned to the "wheat field" and registered and established Shandongbeicheng Environmental Technology Co., Ltd.

　　"Wheat Land" is the Beicheng Industrial Park in Qudi Street, Jiyang, Xiaodao’s hometown, and Beicheng Environment is the first enterprise to settle in. Why did you go back to the countryside when you were doing well in the city? "My hometown is the most familiar and unforgettable, and I hope to develop with my hometown." Xiao Dao speaks quickly.

　　Two years later, Xiao Dao went to Hujiacun as the deputy secretary of the village party branch. Secretary Xiao lived up to expectations, dared to think and do it, and won praises from villagers for three things in succession.

　　The first thing is to build roads. The main road in the village is rainy and muddy, so vehicles can’t get in. How can we develop if the road is not smooth? Xiao Dao and the cadres of the two village committees discussed that roads must be built and everyone should raise money together. To get money from their pockets, the villagers watched at first. Xiao Dao took the lead in donating 50 thousand yuan, two bulldozers came, and firecrackers sounded at the groundbreaking ceremony. Seeing that Xiaodao is really moving, the villagers have pooled their money. The two roads have invested more than 500,000 yuan, and it will be hardened and opened to traffic in three months.

　　The second thing is to drink water. There are many non-point source pollution in rural areas, and well water is mostly surface water, so drinking directly is not good for your health. Xiaodao took advantage of the enterprise to install well water purification equipment for the village free of charge and also to maintain it free of charge.

　　The third thing, drainage. Residents in the village never consider drainage when building houses, and rainwater and sewage are accumulated in rainy days. Xiao Dao raised funds from various sources and invested more than 300,000 yuan to build a drainage ditch in front of and behind the cottage. When it rains in the village, it floods and becomes history.

　　Xiao Dao not only misses the countryside, but also misses the people in the countryside. When I was in Jibei Middle School, Xiao Dao, a poor family, liked to wear school uniforms best, so that she could dress like her classmates. Xiao Dao, who knows that it is not easy for poor students to study, lends a helping hand to poor students in his hometown. Since 2014, he has set up 200,000 yuan scholarships in four schools, including Jibei Middle School and Jiyang No.1 Middle School.

　　Warm heart, Xiao Dao has done a lot: doing his best to arrange work for fellow villagers; Take out more than 10 thousand yuan to implant cochlear implants for a deaf-mute child in Jiyang; Initiated fundraising for a 3-year-old girl with leukemia, raising more than 60,000 yuan; Every Spring Festival, bring gifts to express condolences to the old cadres and needy people in the village … …

　　Click on Xiao Dao’s WeChat avatar: He is smiling and holding a drawing board with the word "Thanksgiving" in his hand. "Work hard with gratitude and hope that the enterprise will further develop and help the hometown to revitalize better and faster!" Xiao Dao said.

Author | Gu Han

Editor | Li Chunhui

　

On March 29th, a high-level hot search of "15.47 million shares of Nanpai Sanshu Company were frozen" attracted a lot of attention.

　

　

Reading the news carefully, it is not difficult to find that the accident happened not to Nanpai Uncle himself, but to Lewei Investment Center in Ningbo Meishan Bonded Port Area, one of the shareholders of the company. Later, Quantum Entertainment also responded that the shareholder holds 12.3163% of the shares and does not participate in the company’s daily operation decisions, and the incident will not affect the company’s daily operations.

　

However, this does not prevent a large number of "rice" from gathering in this entry to gloat and shout that Xu Lei (Nanpai Uncle’s real name) writes a book honestly or surrenders the copyright. The intense emotion of powder powder and black makes many passers-by look puzzled.

　

For the old readers of Tomb Raiding Notes, the pure net writer was the best uncle, and now the businessman Xu Lei is active. The deep responsibility of love is to awaken the former.

　

But obviously, Nanpai Sanshu himself doesn’t think so.The IP era has given too many choices to the great writers of the net. Nanpai’s uncle is not the one who was trapped, but the one who took the initiative to chase the waves.-in order to achieve a high degree of control and deep participation in the development of Tomb Raider Notes.

　

Moreover, in recent years, Xu Lei has reached out to other people’s IP in various ways. Otter Culture, the producer of Hao Yi Hang, a popular player of "Dan Gai 101", is a subsidiary of Nanpai Pan Entertainment (formerly known as Nanpai Investment and now known as Quantum Pan Entertainment).

　

According to the enterprise investigation, the latest renaming took place in June last year.Also in 2021, Quantum Pan Entertainment invested in a number of new companies, such as Jiasen Film, Quantum Film, Bingou Film, Youmu Film, etc. In addition to filing the drama series "Hidden Sea Flowers" and "Southern Archives", it also officially announced the short play "19th Floor" of Cai Jun IP infinite flow for mango monsoon.

　

There seems to be two choices in front of Nanpai’s uncle. On the one hand, it is to make every effort to steal the universe and make up with the book powder. On the other hand, it is a multi-party layout, gradually reducing the color of the stolen IP of the company and himself.

　

Can an adult really want all of them, or will reality finally make a choice for him?

　

How much love can you have again in the stolen pen series?

　

The series of TV dramas with stolen pens can be roughly divided into the series of online dramas run by Huanrui, and other dramas run by Sanshu (movie version, as well as previous biography and new biography …). After the disastrous Genting Palace last year, Huanrui Edition finally withdrew from the historical stage, and his uncle had not had time to restart this biography. At present, several large-scale projects known mainly focus on expanding the pen-stealing universe.

　

Specifically, it includes: "Tibetan Sea Scale" released in Youku in 2017 together with "Restart"; "Old Nine Gates 2" appearing in the new film list of iQiyi; Southern Archives filed at the end of last year; And "Tibetan Flower", which started shooting at the beginning of this year and was jointly produced with Penguin Film and Television.

　

Edward Zhang, who had previously made a guest appearance in Wu Laogou in Old Nine Doors, starred in Wu Xie, and newcomer Zhang Kangle starred in Zhang Qiling.

　

Film and television can expand the influence of IP, but too successful film and television may not be a good thing for everyone. For example, the Harry Potter series, with only one film version, has been serialized and shown worldwide, and the actors have become the "spokespersons" of this IP in the third dimension to some extent, so they can reunite and sell their feelings without the original author. On the contrary, the original author was completely abandoned because of political correctness.

　

"Tomb Raider Notes" is shot for different people at a time, and the traffic idol with its own IP is often enabled, which intentionally or unintentionally prevents this from happening.For a long time, the struggle for the right to speak related to stealing pens only happened in the second dimension, between the author and his colleagues. In the third dimension, almost no one endangered Nanpai’s "spokesperson" status, and love and hate were tied to him.

　

Until 2020, "Restart" and "The Ultimate Notebook" upset this balance. The former was personally operated by Nanpai’s uncle, and finally it was inevitable to inject water into magic change. The latter’s "lei content" is 0, but it is more in line with the understanding and interest of fans and peers, and finally gets high emotional scores in Douban.

　

　

Linghe culture, the producer of The Ultimate Notebook, and even some main actors have been placed in a position similar to that of his uncle. Since then, the fan group who stole pens, and the part that is willing to accept live-action movies, has split.

　

In other words, the Southern School originally thought that after the copyright of this biography was recovered in 2019, there was only one film and television version, which could grow slowly on the basis of "Restart", but the reality was a sudden increase in pressure.

　

In fact, year after year, the idea of "stealing the pen universe" in the South School has become more and more specific. In July last year, his uncle revealed to the media that the "pen-stealing universe" will have four story lines: ancient (Wang Jia VS Zhang Jia), Republic of China (Old Nine Gates), modern (the iron triangle of this biography) and future (the new generation), and he will consider shooting independent online movies for the top 20 people in the pen-stealing universe, even not excluding parallel universes.

　

From the article "The expanding" pen-stealing universe "will become China’s Marvel Comics? | Interview with Nanpai Sanshu

　

However, how many percent of these ideas can be realized when the risk of tomb-robbing adventure theme is not reduced, the audience is shrinking, and the fans are centrifugal due to poor IP development? At least in Edward Zhang’s performance of Wu Xie’s "Hidden Flowers", many books did not feel new hope, but were familiar with the heart attack.

　

In those years, his uncle had a sideline.

　

There are many kinds of great god writers. Some traditional literati or social scarers only sell copyright, and other links are not deeply involved. But obviously, Nanpai’s uncle is not in this category.

　

He was once rated as "born with the blood of Zheshang". In addition to his advanced copyright awareness, he was able to talk about IP methodology very early, and he was also very talented in fan operation.Online and offline, Nanpai Sanshu maintained frequent interaction with readers. In 2015, the first broadcast of online drama was everywhere, and he quickly responded on Weibo. Up to now, Nanpai Sanshu’s "enjoyment" of maintenance and stepping back is no less than that of medium-flow stars.

　

　

Traffic itself is an asset, not to mention a super IP such as Tomb Raider Notes. After his fame, but before his own company was mature enough to independently create Restart, Nanpai’s three uncles carried out various "sideline businesses":

　

In 2011, as the deputy editor-in-chief of Mill Iron Books, he founded the magazine Super Good-looking and served as the editor-in-chief. In September of the same year, Man Factory Studio was established, and in-depth cooperation with Cang Yue, Yan Kai, Yao Feila, etc. was carried out, and many excellent original story cartoons were launched.

　

In 2015, we joined hands with Tencent Entertainment and Pixel Software to create "Brave Adventure", which is claimed to be a new mode of interaction between IP sources such as literature, games, animation, film and television from scratch based on the global adventure worldview built by his uncle. The animation version has a high score, but it stopped broadcasting after two seasons, and other development methods have a smaller splash.

　

In 2016, he served as the producer of Hunan Satellite TV’s weekly drama "Looking for Love Adventure", mainly responsible for the design and guidance of treasure hunting scenes and plots such as underground palaces, temples and Buddha statues in his works.

　

In 2017, he served as the chief screenwriter of Hunan Satellite TV variety "Seventy-two-story Miracle" and appeared in it.. The program invited Wu Yifan, Zhao Liying and other hot traffic at that time, the rising fresh meat Leo, and the variety beast Zhang Wei, which were still incredibly ugly and became a topic for a while.

　

　

In those few years, everyone has not lost the freshness of the theme of tomb-robbing exploration. These two cooperations of Hunan Satellite TV are obviously from the author’s identity of Nanpai Uncle’s tomb-robbing novel.

　

However, in 2021, CCTV broadcasted the archaeological excavation of Sanxingdui to connect with Nanpai’s three uncles, and the animation of "Qinling Shenshu" was premiered in cooperation with Sanxingdui Museum, which caused an uproar on the Internet. The original sin of robbing a tomb, destroying cultural relics, and the original sin of "Tomb Notes" were all brought out for discussion and condemnation. The atmosphere of public opinion is very different from that of that year.

　

Hard candy jun boldly said that stealing pen IP is very rare, and fans love and hate for a long time. However, the existence of these two original sins has already set a ceiling for IP development.

　

IP architect, the sense of smell of the great god author?

　

Before "Tan Gai 101" was cool, the copyright destination of the popular original Tan was a hot topic on social media. In addition to Hao Yi Hang, well-known original IP such as Breaking the Cloud, Coming into Wine and Changliu Xie are also in the hands of Nanpai.

　

I haven’t finished filling my own pit, but I have to intervene in other people’s IP development, which is also a point that many people spit out Nanpai Sanshu. But in fact, there are signs of this.

　

In 2016, famous writers from sci-fi, suspense and Xianxia types, such as Wang Jinkang, Zhou Haohui and Fresh Fruit, attended the launch conference of Fun Entertainment Grand Plan of Nanpai Pan Entertainment. The "IP architect" who casts a wide net and fights for judgment is the most important sideline that Nanpai’s three uncles have researched for themselves.

　

The earliest and most mature way to promote this kind of cooperation is the "fruit-pie alliance" jointly established with Fresh Fruit. Or, to be exact, it’s three parties: uncle, fruit and Bai Yiqi. According to the enterprise investigation, Linghe Culture still holds 11% of the shares in the company.

　

In 2017, when it won 80 million A+ rounds of financing, the four major projects jointly produced by Guopai were Sha Qianmo of Xian Xia Romance (the novel was not finished), Source Universe (the first space science fiction online drama in China), Fox Demon Little Matchmaker for Tencent Animation (now developed by the gravity of stars) and Golden Pupil, which participated in the investment. In the end, only "Golden Pupil" successfully landed and recorded this cooperation.

　

　

After that, Guopai successively released the sci-fi online movie Space Community (2021) and the ancient puppet drama The Unattainable Chitose (2022), and expanded the script killing business in the middle. In March this year, it filed a fairy sweet pet comedy "The Fairy Comedy" in cooperation with Deyun Society. The play is adapted from Qiman’s novel "Fairy Giving Pregnancy", directed by Shi Lei.

　

Of course, now in Xianxia, Nanpai has a new brand of otter culture, which has a strong momentum.. The company was founded in 2019, and the S+-rated Hao Yi Hang is its first step into the film and television industry. After the suspension of the reform, the company announced "Long Moon and Bright Moons" at the end of the year, and the efforts spent in exploring the art of Xian Xia drama and dealing with Leo fans were not wasted. On March 31, the play was finished, occupying a number of hot searches.

　

　

In May last year, Otter Culture also put on record a 40-episode costume drama called Bi Cheng Ji. However, it is also said that this is the name change of Hao Yi Hang.

　

As for suspense, Nanpai Pan Entertainment established Frog Brothers Film with Zhou Haohui earlier to jointly develop and construct the suspense universe. The domestic reasoning writer’s bumpy film and television road was mentioned by Hard Sugar Jun before. At present, the official micro-film of Frog Brothers has been cancelled, and the only successful projects seem to be two online movies, Arabian Nights, which cooperate with Wanhe Tianyi.

　

At present, in the suspense of the non-stealing pen series, the latest project of Nanpai is the mango monsoon new drama "19th Floor". The play is adapted from Cai Jun’s infinite flow elemental novel Nineteen Layers of Hell, and its positioning is "suspense adventure of youth", with Cai Jun as the chief producer. The joint production and contracting column directly hangs the parent company’s quantum pan-entertainment.

　

In science fiction, Nanpai Pan Entertainment co-founded Mercury Culture Studio with veteran writer Wang Jinkang, and selected 10 IPS for adaptation and cooperation. At present, the actual finished products are mainly short films, including "Sunday Eternity" (the original "Sunday Virus"), which was recorded in January 2021, and "Song of Life", which was unveiled at the Shanghai Film Festival in June of the same year.

　

Similar to "19th Floor", the sci-fi side also has a big IP that was suddenly announced elsewhere, namely "Linglong" with high scores.In May last year, Linglong announced that it would develop a live-action version. The project was jointly produced by the original animation art and painting Kaitian, the middleman company Zhonghui Film and Television and Nanpai Pan Entertainment, and Nanpai Sanshu was the screenwriter.

　

For this trend, many people were caught off guard, but Nanpai’s uncle did not lose his true colors. He quickly said in Weibo that he would lift the iron with the actors after the live-action drama started shooting.

　

　

In addition, in recent years, Nanpai’s three uncles have also dabbled in micro-short plays, and have launched derivative short plays such as Ping Yao’s past, Echo of Moon Meteor and sci-fi sitcom Space is a bit hot. The latter two films brought out another brand of quantum film. In January this year, Quantum Pictures filed a 24-episode "Fireworks Archives". Whether it is still a short play or not is not clear for the time being.

　

It is not difficult to see that the actual development situation is very different from the blueprint depicted at the press conference that year, and there have been several changes from the partners to the cooperation methods. What is rare is that the main directions of science fiction, suspense and Xianxia have been maintained, and at most, the temptation to change has not been resisted in the middle.

　

However, the most fatal point is that Hao Yi Hang was intercepted, and other projects were mushy and new. So far, there is no answer as to how it is better for Nanpai team to engage in other people’s IP than to engage in their own pen theft.

　

As a matter of fact, the great god writers who are going further and further on the road of "doing nothing" are far more than Nanpai Sanshu.. In addition to its own IP movie "Shanghai Fortress" and drama series "Kyushu Dimly Recorded", the Linglong culture in Jiangnan has also produced Wen Ruian’s martial arts drama "Who is a hero" and the original sweet pet drama "My villain boyfriend" in recent years. In fact, it is understandable that the difficulty of making "Dragon" film and television is higher than that of stealing pens, but the company still has to eat, right?

　

From 2015 to now, film and television companies have been shuffled round after round, and the IP wave has also risen and fallen, and finally tends to a more rational normal. Companies with big-name authors as the core, such as Quantum Entertainment and Linglong Culture, theoretically have the unique advantages of continuous hematopoiesis and centripetal force for other authors. However, whether this is true or not, and whether they will be favored by the times again, will ultimately be judged by the content taken out.

At 18: 00 on January 1, 2022, the CDC of Chun ‘an County received a notice from the superior and found that a batch of fresh pitaya imported from Vietnam was positive for nucleic acid detection, and the same batch of fruits partially flowed into our county. Our county conducted an epidemiological investigation at the first time, and carried out nucleic acid detection on relevant personnel, places and environment. By 12: 00 on January 2, 12 samples of pitaya in and out of Chunan Shiji Hualian Supermarket (Wancheng Plaza Store, 2nd Floor, Building 2-1, Building 6) and Chunyan Zhengyuan Fruit Co., Ltd. (No.183-184, Sunshine Road, Baiguoyuan) were found to be positive for nucleic acid detection, while the other 38 samples were negative. Samples from Chun ‘an Yanli Fruit Wholesale Firm (No.96-98 Xin ‘an East Road) are being tested.

　　Chun’ an County Epidemic Prevention and Control Office immediately sealed and killed the above fruit shops, investigated and disposed of the sales of epidemic-related pitaya and the contact personnel, sealed the unsold imported pitaya, and conducted nucleic acid detection and control on the direct contact personnel. The results were all negative.

　　Please stop eating pitaya immediately and avoid contact, and report to Chun ‘an County Epidemic Prevention and Control Office or Chun ‘an County CDC. Other people who may come into contact should report to their village (community), unit or hotel as soon as possible, and cooperate with the implementation of prevention and control measures such as nucleic acid detection and health management. If the relevant contact information is concealed, the relevant responsibilities will be investigated.

　　Prevention and Control Office: 0571-64823080

　　CDC: 0571-64813209

Please pay close attention to the release of authoritative information, do not panic, do not believe in rumors, do not spread rumors; Enhance personal protection awareness, wash your hands and ventilate frequently, and strictly implement measures such as "temperature measurement+code scanning+wearing a mask" when entering and leaving public places to maintain a reasonable social distance; Complete the booster immunization of COVID-19 vaccine as soon as possible according to the procedure; Carefully wholesale and purchase imported food and products from high-risk areas at home and abroad, and take good protection when receiving express parcels.

　　China Weather Network News On December 31st, a new year’s cold air started to affect our country and will accompany us to cross 2022 and enter 2023. The center of gravity affected by this cold air is in the north, and there will be a temperature drop of 4℃ to 6℃ in the northeast, central and northern North China, and the local drop can reach more than 8℃. China Weather Network counts the cold index of big cities on New Year’s Eve, to see who is obviously cooling down and who is cold.

　　The list of the coldest big cities in New Year’s Eve was released, and the northeast cities occupied the top three.

　　Wang Weiyue, a meteorologist of China Weather Network, said that from December 31, 2022 to January 2, 2023, there will be a new year’s cold air affecting China, and the cooling center is mainly concentrated in the northern region. Affected by this, the temperature in northeast China, north-central North China and other places will drop by 4℃ to 6℃, and the local drop in eastern Inner Mongolia and northeast China may reach more than 8℃. Due to the poor water vapor conditions in North China and Northeast China, this round of cold air process will not bring large-scale rain and snow to the local area.

　　According to the forecast, the lowest temperature in most parts of the north in the next three days will be below freezing point, and the New Year will be celebrated in the cold. Taking provincial-level cities as an example, the lowest temperature in Harbin and Changchun on New Year’s Eve is below MINUS 20℃, which can be described as freezing. If there is a New Year’s Eve arrangement, it is recommended to give priority to indoor; The lowest temperature in Shenyang and Hohhot is also around MINUS 15℃. If you go out, you must wrap yourself tightly with a hat, scarf and thick down jacket. The New Year’s Eve temperatures in North China cities such as Taiyuan and Beijing are also extremely low. At MINUS 11 C and MINUS 7 C, friends must pay attention to cold and warmth.

　　Wang Weiyue introduced that after the short-term cooling caused by the cold air in the New Year’s Eve, the northern region will heat up again, and the temperature will gradually rise to a level close to the same period of the year or slightly higher in the future, but the air is dry and it is necessary to pay attention to hydration.

　　The rainy and snowy weather in northwest and southwest is frequent, and the precipitation range is the largest on New Year’s Day.

　　In addition to cooling down, this new year’s cold air will also bring rainy and snowy weather to the northwest and southwest. It is estimated that from December 31st to January 2nd, there will be moderate to heavy snow and local snowstorms in Altay region and western mountainous areas of Xinjiang. There are small to medium snow or sleet in the central and eastern Qinghai-Tibet Plateau, Hedong area of Gansu, south-central Ningxia, south-central Shaanxi, and northern Chongqing, and there is heavy snow in the local area; There are sleet in parts of western Guizhou and northeastern Yunnan, and freezing rain in high altitude areas; There is light rain in Sichuan Basin, Jianghan, Jiangnan and South China, and local rain.

　　Among them, the precipitation range reached the maximum on January 1, 2023, and a wide range of rain and snow weather will be ushered in from the eastern part of southwest China, the eastern part of northwest China to the middle and lower reaches of the Yangtze River, but the overall situation is not strong, generally it is light rain and snow, and the precipitation will be obviously weakened on the 2 nd.

　　China Weather Network reminds us that the cold air will accompany you for the New Year, and the northern friends will go out to pay attention to "clothing" and beware of frostbite; If you have any outdoor activities, don’t forget to bring rain gear. In short, no matter where you are on New Year’s Eve, don’t forget to take warm and protective measures while pursuing a sense of ceremony. I wish you all a happy new year in advance! (Planning/Zhang Hui Design/Chen Yujie Data Support/Wang Weiyue)

　　On June 29th, customers shopped in a supermarket in Foster City, San Francisco Bay Area, USA. Xinhua News Agency reporter Wu Xiaoling photo

　　The International Monetary Fund (IMF) recently released the latest World Economic Outlook, which predicts that the global economy will grow by 3% in 2023, 0.2 percentage points higher than the forecast in April this year, but still lower than the historical annual average of 3.8% (from 2000 to 2019). The IMF said that the pace of global economic recovery is slowing down, and the gap between various economic fields and regions is widening. Some major economies are not expected to bottom out before the second half of 2023, and the world economy will still face lasting challenges.

　　"There are more and more signs that global economic activities are losing momentum." Pierre, chief economist of IMF — Olivier Gourinchas said at the press conference that although some adverse risks have eased, the risks facing the global economy are still on the downside. These risks include that interest rate hikes adopted by central banks to fight inflation continue to drag down economic activities, and the core inflation rate excluding energy and food prices is still far above the central bank’s target.

　　The growth rate of developed economies slowed down.

　　The slowdown in the growth rate of developed economies continues to be the main reason for the decline in global economic growth, which is mainly due to the weak manufacturing industry and other factors that offset the pulling effect of strong service industry activities. The IMF predicts that the growth rate of developed economies will drop from 2.7% in 2022 to 1.5% in 2023, and the economic growth rate of about 93% developed economies will slow down in 2023. In 2024, the growth rate of developed economies is expected to further drop to 1.4%.

　　Specifically, the IMF predicts that the economic growth rate of the United States will slow down from 2.1% in 2022 to 1.8% in 2023, and then further slow down to 1% in 2024. Due to the strong consumption growth in the first quarter of this year, compared with the previous forecast in April, the growth forecast of the United States in 2023 was raised by 0.2 percentage points. However, as the extra savings accumulated by consumers during the COVID-19 epidemic are decreasing, and the Federal Reserve may raise interest rates further, this consumption growth momentum will not continue.

　　The economic growth rate of the euro zone is expected to drop from 3.5% in 2022 to 0.9% in 2023, and then rise to 1.5% in 2024. This forecast remains basically the same as before, but the composition of economic growth in 2023 has undergone new changes. Among them, due to the strong growth of service industry and tourism, Italy’s economic growth rate was raised by 0.4 percentage points to 1.1%. Spain was raised by 1.0 percentage points to 2.5%. However, in the first quarter of 2023, Germany showed signs of weak manufacturing activity and economic contraction, which reduced its economic growth rate by 0.2 percentage points to -0.3%.

　　In addition, the IMF predicts that the British economy will grow by 0.4% and 1% respectively this year and next; Japan’s economy will grow by 1.4% and 1% respectively this year and next.

　　In contrast, the economic growth prospects of emerging markets and developing economies are basically stable in 2023 and 2024, and their economic growth rates are expected to reach 4.0% and 4.1% respectively. However, there are significant differences among regions, among which the economic growth rate of emerging markets and developing economies in Asia is expected to rise to 5.3% in 2023.

　　The IMF maintained its forecast for China’s economic growth, and predicted that China’s economy would grow by 5.2% and 4.5% this year and next. In this regard, Gita Gopinath, the first vice-president of IMF, said that the developed economies are generally weak in growth this year, while the emerging markets and developing economies are expected to achieve faster growth, among which China plays a very important role. In Gopinath’s view, although China’s economy is currently facing adverse effects such as declining external demand and tightening monetary policies in some major economies, China has a large space for relevant economic policies, which can inject new momentum into economic growth through coordinated efforts of fiscal and monetary policies.

　　Core inflation has declined slowly.

　　Due to the drop in energy prices, the overall inflation rate of most economies has declined in recent months, but the downward rate of core inflation is slower than the overall inflation, which is still far higher than the target of most central banks and more lasting than expected. According to the IMF’s forecast, with the tightening of monetary policy and the fall of international commodity prices, it is expected that the average annual overall inflation rate of about three-quarters of the world’s economies will decline this year. The global inflation rate will drop from 8.7% (annual average) in 2022 to 6.8% in 2023, and further drop to 5.2% in 2024, but it is still higher than the level of about 3.5% before the epidemic (2017-2019).

　　The decline of core inflation rate is even slower. The global core inflation rate is expected to drop from 6.5% in 2022 to 6.0% in 2023 and 4.7% in 2024. Take the euro zone as an example. According to Eurostat data, the harmonized consumer price index (HICP) in the euro zone increased by 5.5% in June. From the perspective of sub-items, although energy prices continued to decline, the prices of other sub-items all increased in different degrees. Among them, the prices of food, tobacco and alcohol increased by 11.7% year-on-year, the prices of non-energy industrial products increased by 5.5%, and the prices of services increased by 5.4%. Excluding volatile food and energy prices, the core HICP of the euro zone rose by 5.4% in June compared with the same period of last year, which shows that the core inflation rate of the euro zone is still at a high level, and this data is unlikely to prevent the European Central Bank from raising interest rates by 25 basis points at its meeting in July.

　　Overall, among the economies that implement the inflation targeting system, the inflation rate of 96% will continue to be higher than the target in 2023, and the inflation rate of 89% will be higher than the target in 2024.

　　The IMF warned that extreme weather conditions such as high temperature have frequently occurred in the world recently, and the El Niñ o phenomenon may make global warming more extreme, aggravate drought and push up commodity prices. In addition, if the Ukrainian crisis intensifies, it will further push up the prices of grain, fuel and fertilizer. If there are more shocks, inflation may remain high or even rise, thus triggering further tightening of monetary policy. If the market adjusts as the central bank tightens its policies further, the turmoil in the financial sector may reappear.

　　Downside risks still exist.

　　The report believes that the multiple risks facing the global economy will keep the possibility of downside high.

　　First, financial markets may re-price. Since April, the financial market has raised its expectation of monetary policy tightening, but it still expects that the degree of policy tightening will be smaller than the signal sent by policymakers. This increases the risk that unfavorable inflation data will lead to a sudden rise in interest rate expectations and a fall in asset prices, and may further tighten the financial environment, putting pressure on banks and non-bank financial institutions whose balance sheets are extremely vulnerable to interest rate risks.

　　Second, the debt dilemma may intensify. Since the banking crisis broke out in the United States in March 2023, the global financial environment has generally relaxed, but the borrowing costs of emerging markets and developing economies remain high, reducing their fiscal space for priority spending and increasing the risk of getting into debt trouble.

　　In addition, in view of geopolitical tensions such as the Ukrainian crisis, global economic fragmentation remains another major risk, especially for developing economies. This may lead to more restrictions on trade, especially in the cross-border movement of key minerals, capital, technology and workers. At the same time, it may aggravate the fluctuation of commodity prices and hinder multilateral cooperation among countries.

　　Therefore, the IMF said that central banks should continue to focus on fighting inflation and strengthening financial supervision and risk monitoring. If there is further financial shortage, countries should provide liquidity quickly. In addition, the IMF suggested that countries should establish financial buffers to cope with further shocks and ensure support for the most vulnerable groups.

The term "cross-border e-commerce" (full name: cross-border electronic commerce) appeared in 2011, which refers to an international business activity in which transactions are concluded by means of e-commerce, online ordering, payment and settlement, and goods are delivered through cross-border logistics, cleared through customs and finally delivered.

In terms of transaction mode, China’s cross-border e-commerce can be divided into business-to-business (B2B) and business-to-consumer (B2C) trade modes.

Under the B2B mode, enterprises use e-commerce mainly by advertising and information release, and the transaction and customs clearance processes are basically completed offline, which is still a traditional trade in essence and has been included in the general trade statistics of customs. Under the B2C model, Chinese enterprises directly face foreign consumers, mainly selling personal consumer goods, and the logistics mainly adopts air parcels, mail, express delivery, etc. The main body of customs declaration is postal or express delivery companies, and most of them are not included in customs registration at present.

From the perspective of import and export, cross-border e-commerce can be divided into export cross-border e-commerce and import cross-border e-commerce.

　　[Business Opportunity] "Meng Chong Economy" broke out! A big market with a scale of 100 billion has risen quietly. What does "Qian Jing" have?

　　In the past two years, there have been more and more shovel officers and dog walkers. A large number of pets, mainly Wang Xingren and Cats, invaded the family on a large scale and became our family members and life partners. The ensuing pet consumption was also detonated.

　　According to statistics, there were about 59.12 million pet families in China in 2017, accounting for 17%. The market scale of China pet industry has reached 134 billion yuan. Since when did pets suddenly become indispensable family members of so many people? What are the unexpected growth points of Meng Chong economy? What’s new in this market that you don’t know yet?

　　Meng Chong’s consumption exploded.

　　The most prosperous Sanlitun business district in Beijing, where young people gather, is a landmark of fashion trends. Recently, many shops related to pets have appeared here. Cats can accompany you to drink coffee, pet space for bathing, hairdressing and swimming, and pet shops where you can buy all kinds of pet supplies. You know, this is a fashionable place with an inch of land and money. Is it worthwhile to do pet business? Who are the consumer groups?

　　Guo Wei took a fancy to this uniquely decorated pet space when he went shopping here last time. It is said that this place is also a online celebrity store frequented by many stars. Today, she specially brought her dog. Yan Sun, the owner, recommended the most famous spa beauty project here to her.

　　After regular cleaning of nails and ears, the dog spa began. Aromatherapy, music, selected essential oils, combined with the professional techniques of masseurs, made the dog feel comfortable and fell asleep within two minutes. That’s not all, and finally a wonderful petal bath. The full set of services makes Guo Wei, who is waiting outside, envious.

　　Guo Wei works in an Internet company, and his income is not low. She was particularly interested in raising a dog for the first time, and spent 40 thousand yuan on her dog in four months. It is said that the most expensive membership card here costs 20 thousand yuan. At such a high price, most of the guests here are repeat customers. Moreover, in this survey, we also unexpectedly found that young people especially like to spend money on pet consumption, especially in big cities such as Beishangguang. While upgrading their consumption and pursuing a higher quality of life, they also hope that their little friends will live a better life.

　　Waiting for the time for the dog spa and grooming, Guo Wei strolled around the shopping area downstairs. Yan Sun recommended this popular pet cart to her. With it, Guo Wei can take the dog out to play like a baby, and even go to the mall. And a parent-child necklace with the same model as a dog is a limited edition, and the most expensive one is more than 20,000 sets, which Guo Wei is very tempted. This is only a small part of the commodity area, and there are many basic items for pets, which are dazzling. Dog food should be eaten well, toys are consumables, and all kinds of medicines and health products are really armed for the little guy.

　　According to the data from Meituan and public comments, the per capita total consumption of pet owners in China in the past year was 6,436 yuan, of which raising dogs was 1,689 yuan higher than raising cats. Consuming pet goods is 3384 yuan higher than buying pet services.

　　Pet products also have online celebrity.

　　Shanghai’s shopping mall with the largest flow of people, a three-month small exhibition has become a punching resort for fashionable girls in the city. Take photos and play in the creative exhibition space, where girls stay for hours.

　　The most fun room, the enlarged cat toys and daily necessities, makes people feel that they have become small animals and experience their lives and perspectives. What created this cat space is an entrepreneur who makes pet products. Through cooperation with exhibitions that young people like, let more people know about their own brands, which is a new gameplay he has recently developed.

　　Ma Wenfei is 29 years old and graduated from drama performance. Because I like cats and furniture design, I embarked on the road of starting a business in pet products. This is a team with an average age of 24-25 years old. Every day, young designers have to spend a lot of time discussing product design and developing this new product. I’m afraid many people don’t know what it is. Its name is Snow Mountain, which is a domestic cat-obsessed toilet. Snow Mountain is not an ordinary cat toilet. Its predecessor is called Snow House, which made Ma Wenfei famous in the industry and sold 100,000 explosive products. Ma Wenfei attaches great importance to its iteration.

　　Different from the semi-enclosed snow mountain, the igloo has a high-value white dome, which breaks the square convention of cat toilets in the past. Thinking about products from the perspective of animals and pursuing the ultimate appearance made Ma Wenfei hit the heart of a new generation of cat slaves. In three years, he made more than 90 high-value pet products in one breath, and his sales on an e-commerce platform in Ali reached 30 million. At the peak, he had 90 suppliers.

　　According to data from Taobao, in 2017, the pet industry on the e-commerce platform increased by 25%. Pet commodity consumption is mainly concentrated in the fields of pet food, snacks, supplies and pet medicine. Among them, there have been many explosive products in pet toys, clothing, cleaning products and pet daily necessities.

　　three

　　Pet medical upgrade

　　According to statistics, food products (50%) rank first in the market segment of pet economy, followed by pet medical services (23%), followed by pet sales (12%) and pet care services (11%). With more and more small pets becoming important family members, people pay more and more attention to their health. In 2017, the pet medical market has reached 28 billion yuan. How do small animals see a doctor? Are they expensive to see a doctor? What is the situation of this market and demand?

　　The Pet Hospital of China Agricultural University is called the Union Hospital for Pets by many people, because it is not only as good at treating intractable diseases as the Union Hospital, but also as hard to find the first one as the Union Hospital.

　　A lump was found on the neck of Ms. Zhang’s dog, which was suspected to be a lymphoid tumor. Doctor Li Gebin asked the owner, Ms. Zhang, to take the dog for blood drawing and puncture examination first.

　　It’s Ms. Zhang’s dog’s turn. Blood drawing and puncture are completed together, and the results will be obtained in a short time. In recent years, Agricultural University has invested nearly 20 million yuan to purchase a large number of diagnosis and treatment equipment. Almost all the inspection instruments that people can use can be used by small animals. The results came out, and it was initially determined that it was the advanced stage of lymphoid tumor, which made Ms. Zhang very sad.

　　According to Li Gebin’s experience, this dog’s tumor has spread, and if it is not treated, its life will only last for more than a month. If you choose active treatment, the ideal effect is to prolong your life span by one year. Seeing that Ms. Zhang, who has no children, cherishes dogs as her own children, Li Gebin discussed the treatment plan with her in detail.

　　In the past five years, the number of cases admitted to the Agricultural University Pet Hospital has been increasing at a rate of 15% every year. In 2017, the number of consultations has reached more than 77,000.

　　This black back is 16 years old and quadriplegic. He Jing Rong, a Chinese veterinarian, is treating it with acupuncture and laser irradiation. These boiled traditional Chinese medicines are all exclusive formulas of Dr. He. Can relieve inflammation and pain, and can be externally applied to dogs after acupuncture.

　　He Jingrong was once the last batch of Chinese veterinary students who studied systematically. In the era when Chinese veterinarians almost disappeared, she insisted on treating horses in the countryside. It was not until the Agricultural University resumed Chinese veterinary treatment that she came back to sort out the classics and began to train students. I’m afraid that China’s wisdom for thousands of years has broken its roots.

　　Whenever he is free, He Jingrong gives lectures on pharmacology to the students. You have to memorize hundreds of drug names and properties before you know how to prescribe a doctor. This is a long process of accumulation, which tests the perseverance of young people. Theory alone is not enough, and practical operation also needs hands-on teaching. This makes He Jingrong, who has retired, have to be busy in the hospital every day.

　　four

　　Powerful cute little treasures

　　In two days, Ning Wei will take this issue of students to participate in the China Dog Agility Competition.

　　For the guidance before the last contest, Ning Wei asked his dog Apple, who had just participated in the international contest with him at the beginning of the year, to demonstrate for everyone.

　　The agile training of animals is to complete hurdles, wooden bridges, tunnels, S-bars and other obstacles in turn under the guidance of the master’s password within a specified time. The shortest time and the highest degree of completion is victory. It tests the degree of cooperation between the owner and the animal.

　　In 2009, Ning Wei represented China in international competitions for the first time. This gives him the opportunity to contact with the advanced concepts of countries with more developed pet development. He found that it is very common to exercise with his pet every day. Few foreign contestants have professional dog trainers, and most of them are owners and dogs who come directly to participate in international competitions. This is different from the habits of many pet owners in China, and this is precisely the reason why some pets have behavior problems.

　　The dogs are finished, so it’s time for other babies to come out for outdoor observation, including beautiful ostriches, cute alpacas, funny donkeys and pigs. Don’t underestimate these big guys, they are as smart as training.

　　This little pig can almost complete all the actions that Apple just did. This Dutch mini donkey can also pace and kiss.

　　The other corner of the pet space is an area similar to a traditional pet shop. There are cats, lizards, hedgehogs and dazzling pet products that can be sold. Here, bathing, beauty and foster care are all available. But Ning Wei said that this is just an experiment. What he wants to build in the future is the "zoo" around you.

　　A leisurely farewell

　　The outbreak of an industry will drive a series of related industries in this chain. In a report on the innovation industry of pet economy, the rise of pet funeral industry in the past two years was mentioned. According to the report, pet cemeteries have appeared in Beijing, Shanghai and other places, with prices ranging from 2,000 to 5,000 yuan. Assuming that there are currently 30 million pets in China, and 10% of the dead pets need pet cemeteries every year, the market scale will exceed 1 billion yuan. Seeing this figure, we can see not only the business opportunities behind the figures, but also a civilization and progress by taking the pets’ affairs seriously and remembering them for more than ten years.

　　The cafe in front of the house is where Wu Tong goes to work every day. Talking to online buyers and designing her own products is her main job every day.

　　In 2014, Wu Tong, who resigned and started his own business, began to make his own pet urn. Wu Tong, who studied design in college, designed several pet urns according to her own ideas and tried to sell them online, but the effect was very good. Diligent, she also recorded every guest’s story in her WeChat official account. Wu Tong numbered every pet who bought an urn from her. Now it has been recorded at 2000. She also tried to develop some derivatives such as tombstones, ornaments and pendants. A small Taobao shop run by one person can run 100,000 yuan a month.

　　When Wu Tong visited her clients for the first time, she became friends with many people because of those cute little animals. Wu Tong visited this house, which was the 31st guest in her record, Aunt Yao. Enthusiastic Aunt Yao saw Wu Tong, and there was no stranger to meet for the first time.

　　Aunt Yao is 59 years old, retired at home, and occasionally helped her son take care of her grandchildren. After Ugly left, Aunt Yao adopted three stray cats and a stray dog. She and her wife took out one-tenth of the family income to take care of these children.

　　According to the Guangdong Provincial Department of Transportation, in Spring Festival travel rush in 2025 (40 days from January 14th to February 22nd), the cross-regional personnel flow in Guangdong Province exceeded 1.11 billion person-times, up 5.5% year-on-year, accounting for 12.32% of the whole country.

　　According to the Provincial Department of Transportation, Spring Festival travel rush officially ended on February 22, 2025. With the strong support and cooperation of various localities and units, Guangdong has done a solid job in ensuring safety, smooth flow and excellent service in Spring Festival travel rush with the most practical measures, maximum capacity and best service, and achieved a "safe, convenient and warm Spring Festival travel rush" on the whole.

　　The single-day traffic flow of the Hong Kong-Zhuhai-Macao Bridge exceeds 26,600 trips.

　　During the period of Spring Festival travel rush this year, the total number of highway personnel in the province was about 1.045 billion person-times, up 5.38% year-on-year. Among them, the cumulative number of non-operating passenger cars on expressways and ordinary national and provincial highways was about 980 million, a year-on-year increase of 5.73%; The cumulative commercial passenger traffic on highways was 65,597,600 passengers, up 0.48% year-on-year.

　　Railway passenger traffic (national railways and provincial railways) totaled 50,635,500 passengers, up 9.48% year-on-year; The total passenger traffic by waterway reached 5,462,900 passengers, a year-on-year decrease of 5.91%; The total passenger volume of civil aviation reached 10,726,800 passengers, up 6.16% year-on-year.

　　The cumulative traffic volume of expressways in the province is about 297 million trips, with an average daily traffic volume of 7,435,300 trips, up 8.7% year-on-year. The cumulative traffic volume of the Shenzhen-China Passage is about 3,992,200 trips, and on February 4, the traffic volume reached 161,100 trips, a record high; The cumulative traffic volume of the Hong Kong-Zhuhai-Macao Bridge was 559,300, up 19.61% year-on-year. On February 1st, the traffic volume exceeded 26,600, a record high.

　　Qiongzhou Strait ferry (throughput) totaled 4,144,300 passengers, a year-on-year decrease of 14.3%; There were 1,060,900 vehicles entering and leaving the island, a year-on-year decrease of 6%. On February 4th, 39,600 vehicles entered and exited Qiongzhou Strait, a record high. For the first time, the Qiongzhou Strait fully implemented the "cross-sea appointment" mechanism, and the cross-sea was smooth, orderly, safe and smooth.

　　Digital transformation and upgrading help Ping An Spring Festival travel rush.

　　In 2025, Spring Festival travel rush and Guangdong will take the digital transformation and upgrading of transportation infrastructure as an opportunity to accurately explore the evolution law of traffic operation, realize online real-time deduction and short-term prediction, and help the majority of passengers travel safely and smoothly.

　　In the road network dispatching center of the deep-middle passage, the whole LED screen with a width of over 14 meters displays the whole picture of the road section in real time, and the monitoring personnel can flexibly switch between the road event detection system, the digital twin system and the intelligent integrated portal platform system. More than 800 image monitoring, unmanned aerial vehicle aerial patrol and other equipment are connected with many intelligent systems to ensure the safe and smooth travel of this world-class cross-sea cluster project in Spring Festival travel rush.

　　As a key hub on the traffic map of Guangdong-Hong Kong-Macao Greater Bay Area, the traffic volume of Nansha Bridge and South Ring Expressway in Spring Festival travel rush increased explosively. South Ring Branch deployed the active traffic flow control system of Nansha Bridge and put it into trial operation from the first day in Spring Festival travel rush. After the operation, the traffic efficiency has been greatly improved. The average daily speed of Nansha Bridge has increased by 64%, the average congestion time has decreased by 65%, and the rush hour travel time has been saved by 6.34 minutes. The accident handling time is reduced by 56%, which reduces the accident risk and secondary accident rate, and further improves the safety level.

Pilot recovery of outbound team travel of travel agencies

The first batch includes 20 countries including Xinmatai.

　　The General Office of the Ministry of Culture and Tourism issued the Notice on Pilot Resuming the Travel Agency’s Business of China Citizens’ Outbound Teams to Relevant Countries. The "Notice" clarifies that from February 6, 2023, the national travel agencies and online travel enterprises will be resumed on a pilot basis to operate China citizens’ outbound group tours and "air tickets+hotels" business. The list of countries is: Thailand, Indonesia, Cambodia, Maldives, Sri Lanka, Philippines, Malaysia, Singapore, Laos, United Arab Emirates, Egypt, Kenya, South Africa, Russia, Switzerland, Hungary, New Zealand, Fiji, Cuba and Argentina.

On February 16th, we will resume cooperation with Hong Kong, Macao and Taiwan.

Acceptance and approval of commercial performances

　　The Market Management Department of the Ministry of Culture and Tourism issued the Notice on Optimizing the Management Policies for Commercial Performances Involving Hong Kong, Macao and Taiwan. The Notice clarifies that since February 16, 2023, local cultural and tourism administrative departments will resume the acceptance and approval of commercial performances involving Hong Kong, Macao and Taiwan. Suspend the new batch of foreign-related commercial performances (except those whose cast members are already in China).

The Ministry of Housing and Urban-Rural Development revised the "Administrative Measures for Urban Sewage Discharge into Drainage Pipe Network Permit"

It will take effect on February 1.

　　The Ministry of Housing and Urban-Rural Development issued a decision on amending the Measures for the Administration of Urban Sewage Discharge into Drainage Pipe Network, which came into effect on February 1, 2023. Among them, it is clear that the competent department of urban drainage should adjust measures to local conditions, and classify drainage households according to the degree to which drainage behavior affects the safe operation of urban drainage and sewage treatment facilities. Drainage households are not allowed to discharge or dump toxic, flammable, explosive and corrosive waste liquid and waste residue into urban drainage facilities; Do not discharge harmful gases and cooking fumes into urban drainage facilities; Do not block urban drainage facilities or discharge or dump garbage, muck, construction mud, grease, sludge and other easily blocked objects into urban drainage facilities; Shall not be dismantled, moved, drilled and connected to urban drainage facilities without authorization; It is not allowed to discharge sewage under pressure to urban drainage facilities without authorization; No other activities endangering the safety of urban drainage and sewage treatment facilities.

The New National Standard of Classification of Tourist Resorts

Implemented on February 1st.

　　The State Administration of Market Supervision and the State Standardization Administration Committee issued the national standard "Grading of Tourist Resorts" (GB/T 26358-2022), and the new national standard came into effect on February 1, 2023. The national standard GB/T 26358-2022 Classification of Tourist Resorts has adjusted the expressions of tourist resorts and holiday resources, deleted the environment of tourist resorts, non-star accommodation facilities and ecological parking lot, and added holiday products, core holiday products and holiday accommodation facilities. Add a chapter on "General Provisions" and adjust some basic requirements.

Measures for the Administration of Securities Brokerage Business

It will take effect on February 28th.

　　The CSRC promulgated the Measures for the Administration of Securities Brokerage Business, which will take effect on February 28, 2023. The Measures emphasize that brokerage business belongs to the exclusive business of securities companies, and the licensed exhibition industry without the approval of the CSRC constitutes a violation. Securities companies are required to strictly perform their customer management duties, and do a good job in customer identification, customer suitability management, and account use of real-name registration system. Require securities companies to list trading commissions separately from stamp duty and other taxes and fees to protect investors’ right to know; Provide convenience for investors to transfer or cancel their accounts, and shall not restrict investors from transferring or canceling their accounts in violation of regulations.