Text/great entertainer

After a year, in the long-awaited event, Iqiyi’s Misty Theater finally returned again. It can be said that similar feelings used to appear only in dramas such as Game of Thrones or Strange Tales, which were unanimously regarded as content benchmarks. However, the streaming media industry has developed rapidly to this day, and how to provide the ultimate content simply and effectively is still the greatest value of this industry to the audience.

　

Of course, technology is one of the factors that make streaming media successful, but the foundation of living is still content.

　

In fact, from the traditional era of public television to cable television, and now the era when streaming media takes over the discourse power of film and television content in an all-round way, the audience has chosen not so much the platform itself as the innovation of the content paradigm represented by the platform. At present, streaming media represents more global and differentiated content, and these are the core competitiveness that constantly attracts users to spend money to subscribe.

　

Wang Xiaohui, President and Chief Content Officer of iQiyi Professional Content Business Group (PCG), is acceptingYiyuguancha (ID: yiyuguancha)When interviewed by many media, I mentioned the "content pyramid" of iQiyi-85% of the works are commercial, with relevant elements such as resonant topics of the times, skilled commercial narrative structure and excellent production; 11% is the expression of platform value proposition, such as using theater to bring out the temperament of iQiyi, that is, to have deep insight and expression of society; The remaining 4% is an attempt to bet on big IP and epic content at the top of the pyramid.

　

The "content pyramid" is also the best answer to the era of content focus.

　

Create a pyramid of focus content in innovation that is not afraid of failure.

　

The market influence of the content industry often lies in the continuous innovation of excellent works and the occupation of quality word of mouth.

　

For today’s film and television industry, explosions are hard to come by. Even the recent "Squid Game", which swept the world, is far more popular than Netflix executives imagined, but despite external influences, this drama still maintains Netflix’s consistent Hollywood-level production quality. In the final analysis, it is only when the lower limit of content quality is guaranteed that it is possible to touch the upper limit of explosion.

Stills of Squid Game

　

Nowadays, the self-made strategy of streaming media platform is actually forming a pyramid-like structure. A large number of works have just crossed the quality line, and a small number of big-name producers or directors may spend some thoughts on creation. In fact, there are only a handful of works that can really be "out of the circle" or have the quality of winning prizes.

　

For a long time, high-cost costume idol dramas have always occupied the main stage of competition among major streaming media platforms. However, this "arms race" has not brought reasonable benefits, but has caused considerable waste of resources and chaos in various industries. In order to ensure the consistency of content quality, in addition to continuously maintaining investment and improving the degree of industrialization, the most important thing is actually the skillful use of typology.

　

in factNot blindly pursuing a single explosion, but focusing on improving the whole content level is exactly the direction that iQiyi chooses now.In the end, it will always be invincible in such cruel competition in the domestic market, and it will also be able to further launch an impact on overseas markets.

For a long time, although there seems to be a lot of content on the market, it seems that the focus of each platform’s work every year is still trying to get a new online content on the hot search in Weibo. Of course, under the influence of the right time and the right place, there will be several works with good reputation and popularity in a year.

In the first half of 2021, the popular drama "My Husband"

　

However, the executives of various platforms will always say on various occasions that the operation of the platform is not easy. On the one hand, the high content cost, and on the other hand, the users who have no platform loyalty, and the price that has been delayed, all make domestic video streaming media unable to get rid of the dilemma of loss.

　

For users, after a long paid education, it is not difficult to pay for the content. This is also the source of more than 100 million subscribers on iQiyi and Tencent videos. The problem is that for these users,In fact, they need more mature commercial works that pass the exam and can be continuously supplied for a long time than they are always waiting for the explosion.

　

Subscription system is more like an investment in essence. If users have confidence in the supply capacity of the platform, this kind of investment is naturally easy to go long-term, because most of users’ expectations can be met. However, for a long time in the past, domestic streaming media platforms actually lacked this ability to meet users’ expectations. The simplest example is how to finally realize the luxury film list released every year.

　

On the one hand, this test is the degree of film and television industrialization, on the other hand, it is the platform’s insight into users’ tastes and social thoughts.And more counterintuitively, the so-called "burning money" is actually far from enough, because users’ pursuit of good content is almost endless. When we discuss the content of Netflix, even the most basic or poorly evaluated content still reflects Hollywood’s guaranteed production ability, and despite the shortcomings of the play, Netflix obviously invested enough money in the lineup and audio-visual experience.

　

The problem that domestic platforms need to face now is far from being obsessed with making several 90-point works a year, but it is precisely that more energy should be concentrated on the stable production of a large number of 60-and 70-point content.

　

There is no doubt that Iqiyi has recognized this problem and is also giving its solution. The "content pyramid" mentioned by Aiqiyi Wang Xiaohui is the best answer at this stage.

President of iQiyi Professional Content Business Group (PCG)

Wang Xiaohui, Chief Content Officer

At the same time, in an interview, Wang Xiaohui further stated that the corresponding content methodology is taking shape.Including user insight, policy insight, and insight into the law of creation. If a big drama is filmed for three years, it is the methodology of future insight to find out where the user’s aesthetics will be in the next three years and where the future society will change.

　

It can be said that it is precisely this insight into the content strategy in the streaming media era and the rapid iterative content innovation attempt that has enabled Aiqiyi to maintain its position as a leading industry in the past year or two.

　

According to the third-party Yunhe data, in 2020, the effective broadcast market share of iQiyi drama feature films will reach 40%, and the effective broadcast time share of variety market feature films will reach 38%, both of which rank first in the industry, highlighting the strong original content production capacity. It has become an unrepeatable advantage of the platform.　

　

This upgrade of original self-control ability can also be reflected in each film list. According to the film list just released by Iqiyi, with its multifaceted coverage of industrial content and diversified content layout, it once again shows the order of magnitude advantage and hierarchical permeability. In addition to continuing to stick to the three major brand theaters, Iqiyi also launched four major types: Times Songs, Heroic Songs, Fengyun History and Love Poems, looking back on the historical and cultural changes, paying attention to the growth of the national spirit and paying tribute to heroes. The dramas such as "In the World", "Living in My Heart" and "Dear Children" will visit iQiyi one after another to meet users.

Poster for the series "In the World"

　

At the same time, "Misty Theater", "Love Theater" and "Little Funny Theater" featuring comedies will continue to bring more brand-new content through "Theater Brand".

　

The suspense brand "Misty Theater" will launch Fatal Desire, Who is the Killer and Gold Rush, which will integrate emotions, cases, adventures and other elements to meet the needs of users for exciting stories. The "Little Funny Theater", which focuses on comedy content, released reserve drama lists such as Deyun Wasshe, Monthly Girl, Doctor is Doctor, Second is Second, and Broken Elite.

　

In terms of production, broadcasting and operation of innovative content, iQiyi actively uses the value-added services of film and television works to enhance the willingness of members to pay, thus shaping the in-depth innovative exploration of film and television production and broadcasting mode and operation concept.

　

It can be said,It has become the most critical barrier for iQiyi to learn from the model innovation of American TV series, which consists of high-quality production and broadcasting mode, theatrical operation and differentiated broadcasting.Obviously, in addition to technology and content, the emphasis on the core values of members is becoming another "moat".

The "Metauniverse" is coming, and the content and members are still the core.

　

Good content must have a high premium market share, and the high premium market mechanism is also bringing the positive effect of "good money driving out bad money" for good content. At the same time, these contents are further involved in the benign interaction of improving the audience’s aesthetic taste.

　

Wang Xiaohui is acceptingYiyuguancha (ID: yiyuguancha)Many media interviews expressed the current iQiyi’s view on content self-made: "The self-made content is exactly the same as the original intention we just started.The first is copyright ownership, and IP can be developed in multiple dimensions; The second is that you can control the quality without so many links; The third is to control costs.It is based on these three dimensions that can reduce the overall cost. Now we say that the self-made growth rate will increase in the future for these reasons. When this goes up and down, the content of pure procurement in the market will decrease and customization will increase. "

　

Streaming media and the algorithms behind it are oriented to a huge user base. They may be interested in the public’s broken works at the same time, but they will have different interests. To meet these interests, streaming media does not need to invest huge production fees and publicity fees, and film and television division has become an inevitable trend.

The "Fog Theater" can maintain a high degree of popularity, which is precisely because of its perfect correspondence to suspense audiences.

The sixth series of "Mist Theater" "The Mystery Fog of the Octagonal Pavilion"

　

Of course, even many international streaming media platforms can’t be as big and complete as Netflix. For example, Disney+ needs to give up some adult content that is too violent and explicit for children users. HBO Max itself wants to rely on the golden signboard of "HBO production" to attract users. Although there are data to prove that streaming media platforms are not a zero-sum game,However, end users will still choose according to the content tonality and brand of a platform, rather than wandering back and forth between platforms in pursuit of a single hot content.

　

In the short term, the "Fog Theater" created by iQiyi is indeed a huge step in the quality and typology of content. On the one hand, its content can provide one or two works that exceed expectations while ensuring the average quality. On the other hand, this more subdivided content brand is gradually distinguishing Aiqiyi’s self-made content from other platforms.

　

While maintaining the current content strength and content brand tonality, iQiyi still keeps an eye on the future trend, especially in the case of its continuous investment and practice in VR and virtual production for many years, which makes them stand at the door of the "meta-universe" naturally.

　

At the beginning of this year, iQiyi provided its partial realization of "Metauniverse" through the XR "City of Reality" project: creating a general solution and expanding the existing content IP technology, so as to create an experience comparable to "Metauniverse" in a specific scene.

THE9 "City of Reality" Immersive Virtual Concert

Wang Xiaohui further stated that,Iqiyi is building two "cosmos" concepts-the universe of ancient Chinese city and the misty universe, one focusing on historical and cultural stories and the other deepening suspense track.In these two universes, a new relationship between users will be formed, and technology will also break down the barriers between universes, allowing people, scenes and stories in the universe to interact with each other.

　

In the future, these elements can be displayed in all dramas to a greater extent, so that all characters can form more consensus, and consumers are willing to enter the online and offline experience to find the foggy universe and provide him with more plots and stories.

　

In addition to the comprehensive content reserve and future layout, iQiyi recently took the lead in announcing the cancellation of "advanced on-demand". On the one hand, Tencent Video and Youku followed suit quickly, and on the other hand, this move also made the platform put enhancing the user experience at the core of the service system again.

　

It should be said that how to balance the user experience while pursuing commercial realization is always a question that needs to be answered continuously in front of the commercial platform, but at present, under the leadership of iQiyi,Short-term commercial interests are beginning to give way to a more essential user experience.This really requires courage. After all, the platform sacrifices real revenue, which means that the competition in the domestic streaming media industry has once again entered a higher level.Competitiveness is not limited to content and technology, and service experience will also become an important part of differentiation.

Weibo screenshot

　

Judging from the content layout in the coming year, the content direction and purpose of iQiyi can be described as quite clear, tapping the deep-rooted value of vertical themes and circle content, and gradually starting to provide more subdivided audiences with content that they love.

　

"We need to subdivide the user groups, do professional and in-depth research according to the needs of each user group, and then polish the content that this audience likes with the spirit of artisans. Of course, we also expect iQiyi’s works to break the circle and make users of different circles like it, but such works can’t be met. " Gong Yu, founder and CEO of iQiyi, said, "We can’t just do one thing because we want to wait for a rabbit to die and eat meat. This is wrong."

　

In the case that the business model is extremely mature, what today’s streaming media needs to face is undoubtedly the cultivation of "internal strength", and any kung fu moves to the highest level can’t escape the word "avenue to simplicity".In the end, the same is true of content production, which can still maintain the attraction of creation without too many complicated routine designs.The audience is just willing to pay for these simple but deeply rooted stories in the complex world, which is the goal that the current streaming media platform should also be worth pursuing.

Recently, Chengdu Park Urban Construction Administration officially released the 2023 Park Urban Pollen Index.

Spring is a "disaster" for many patients with allergic diseases: tears flying everywhere, sneezing repeatedly, itchy skin and unbearable redness …

Since 2018, west china hospital Otolaryngology Head and Neck Surgery/Allergy Response Center has been monitoring the pollen distribution in Chengdu for a long time. According to Meng Juan, a professor of otorhinolaryngology and head and neck surgery in west china hospital and deputy director of allergic reaction center, the total pollen in Chengdu in recent years is about 20 times that of 30 years ago, compared with the research data made by a retired old professor in the same department 30 years ago.

Which plants are susceptible to sensitization in Chengdu recently? What are the preventive measures?

The culprit of sensitization is not flowers!

"Since 2018, we have monitored airborne pollen in Chengdu, mainly focusing on what seasons, varieties and quantities of pollen floating in the air." Meng Juan said that comparing the monitoring data for many years with the research data made by a retired professor of Huaxi Hospital (Otolaryngology Head and Neck Surgery) 30 years ago, it is found that the total amount of pollen now is about 20 times that of more than 30 years ago, and some kinds of pollen are even more than 80 times that of 30 years ago.

Surprisingly, when it comes to pollen allergy, people’s first reaction is to stay away from fragrant flowers such as roses, lilies and gardenias. "After many patients came to the hospital for diagnosis, they all said that they would go back and throw away the flowers planted at home." Meng Juan said that in fact, this is a common misunderstanding among patients with pollen allergy. The "culprit" of pollen allergy is actually the pollen of trees and weeds.

"The flowers planted at home are generally ornamental flowers, and the amount of pollen is not large, and they are usually insect-borne flowers. They mainly rely on bees and butterflies to spread pollen. The particles are large and sticky, and they are not easy to spread in the air." Meng Juan said that allergic pollen, usually wind-blown flowers, has no fragrance and bright colors and cannot attract insects to pollinate, so it can only be won by quantity. "So the pollen of wind-blown flowers is usually light in texture and can be blown far away by the wind." For example, poplar, elm, cypress, birch, phoenix tree, Broussonetia papyrifera and so on.

What are the common allergic pollen in Chengdu in spring and autumn?

According to the monitoring data, there are two pollen seasons in Chengdu, namely, spring and autumn.

The spring in Chengdu is relatively warm, and the earliest pollen dispersal appeared around beginning of spring. "For example, on February 1 this year, we monitored the pollen of Sabina vulgaris, which first appeared." Meng Juan said that this is the most common allergic pollen in Chengdu in spring, which usually lasts from February to the end of March.

In March, the temperature rose, and the types of pollen gradually increased. Broussonetia papyrifera, Platanus acerifolia and Betula platyphylla joined the "scourge" team one after another. "Especially the pollen of Broussonetia papyrifera, the current monitoring data is about 80 times that of 30 years ago, and it is also the largest increase."

In autumn, the "protagonist" of allergic pollen in Chengdu becomes humulus pollen and Artemisia pollen, that is, weed pollen, which lasts from the end of August to the end of October and early November.

What plants are susceptible to sensitization in Chengdu recently?

Recently, the main allergic plants in Chengdu are Sabina, Cupressus and rape. Cupressaceae plants are widely used in parks and residential areas, and rape flowers are also widely planted around Chengdu. In addition, the inflorescences of sensitized plants such as Taxodiaceae, Pinaceae and Photinia are gradually maturing.

During this time, the weather in Chengdu is fine, so allergic patients should pay attention to avoiding such allergic plants and take good protection when traveling.

How to prevent and seek medical treatment for allergic patients?

Clinically, the number of patients visiting the allergy specialist clinic also confirms the time of "pollen season" in Chengdu.

"In the pollen season, half of the patients in the allergy clinic are allergic to pollen." Meng Juan said that in terms of the number of patients, there are fewer allergic people in autumn than in spring, which is also consistent with the characteristics that the total amount of pollen in autumn is less than in spring.

For patients with pollen allergy, Meng Juan suggested going to the hospital for formal testing to find out which pollen they are allergic to. In these pollen spreading seasons, if economic conditions or time permit, the best protection method is to leave the place of residence and temporarily live in a place where there are no such pollen. "For example, some patients who come to Hainan in spring will find that they have no allergic symptoms because there is no sensitized pollen in that environment in Hainan."

However, the conditions of most patients are not allowed, so it is necessary to reduce going out as much as possible. When staying at home or in the car, close the doors, windows and windows to reduce the outdoor pollen from drifting indoors or in the car.

When going out, you must wear a mask, and people with obvious eye symptoms can wear goggles to minimize skin exposure. Wash your hands and nose in time after returning home to reduce the amount of pollen deposited on your body.

The most easily overlooked point is the drying of clothes. In the pollen season, it is best to choose indoor drying. "Drying outdoors can also cause allergies if pollen in the air adheres to clothes." Meng Juan said.

In addition to prevention, patients with pollen allergy should go to the hospital for medical treatment in time, and ask the doctor to give them corresponding medication, such as oral administration, nasal spray, eye drops, etc. These measures can not only reduce the course of allergic patients, but more importantly, if allergic rhinitis is repeated and there is no effective treatment and control, it is very likely to develop from the initial allergic rhinitis to the lower respiratory system, causing asthma. "Asthma is extremely life-threatening during its acute attack."

Original title: Chengdu released the park city pollen index in 2023. The total amount of pollen in Chengdu is 20 times that of 30 years ago.

Editor: Yang Hong

Editor: Xu Hao

Audit: Song Yan

1905 movie network news Written and directed by Li Zhaojun, Shi Berlin, and Liu Yongtai, and produced by Er Dongsheng, Guo Xiao served as the chief producer, and Zhang Jiahui and Zhang Han led the lead roles. Zheng Zeshi, Jin Yanling, Zhang Zhaohui, Gu Zulin, Cai Hanyi, Su Lishan, Li Shangzheng, Wang Haoxin, Guo Zhenghong, Dong Chang, and Amy starred. Qin Pei’s special crime mystery film will be released nationwide on October 25.

A few days ago, the film released a special issue of Zhang Jiahui’s "urge" and a poster of the character of the same name. In the special issue, Zhang Jiahui made a special appearance to introduce his character and the background of the movie story. In order to complete the rescue, the hypnotic expert did not hesitate to manipulate the jury by means of good or evil, which made people suspicious. The poster of Zhang Jiahui is also evil and positive. It echoes the special issue, which increasingly arouses the curiosity of the majority of fans.

Hypnosis experts appear to reveal the secrets of hypnosis, and Zhang Jiahui is also full of suspense

A few days ago, the film released a special feature of "No Solid". In the short film, Zhang Jiahui said that "hypnosis" is not as mysterious or unreachable as ordinary people think, but a subject that can be mastered through learning and training. The thrilling "hypnosis" in the film is not fictional out of thin air. The real hypnotist who served as the special consultant of the film also appeared to interpret the scientific principles of hypnosis. During the filming of the film, the main creative team carefully designed the "environment, body movements and language", trying to make Zhang Jiahui’s hypnosis scene believable and gripping. However, whether a hypnosis expert with such powerful abilities will fall into the black hole of desire because of a single thought has also left a huge doubt in everyone’s heart.

The special issue left a lot of suspense, and the poster released at the same time echoed it. The whole poster is mainly gray and black, and the mirror ghost design is very psychedelic. On the poster, Zhang Jiahui’s smile is chilling, and the difference between good and evil is chilling. In the background screen, the other jury members only show vague backs. The two sides stand back to back, which seems to suggest that they are diametrically opposed to each other on the "Lin family murder case." When a murder case encounters a kidnapping case, the evil forces will do anything to reverse the outcome of the trial, adhere to justice or compromise evil deeds, maintain conscience or satisfy their own selfish desires. The confusion and difficult choices in the gray area will test everyone on the jury.

Hardcore dad shows alternative fatherly love, netizens: Looking forward to the last wave of slag Hui in 2019

The movie "Hypnosis · Verdict" tells the story of Xu Lisheng, a hypnosis expert played by Zhang Jiahui, who is threatened by the gangsters with his daughter’s life and asked to hypnotize at least four jury members to reverse the trial result within 90 minutes. Xu Lisheng counterattacks secretly with Zhang Han’s former special forces soldier Yang Kai to launch a limited-time rescue. This is the story of Zhang Jiahui’s subsequent and subsequent father-daughter films. At that time, he won numerous audience praise with his excellent acting skills and deep fatherly love. After many years, he reinterpreted the father’s image, performed hypnotism on the jury members to rescue his daughter, and worked hard to identify the behind-the-scenes interest groups according to the clues, and finally launched a life-and-death battle with the manipulator.

The film’s ingenious injection of new elements of "hypnosis + trial" into traditional crime suspense is eye-catching, andZhang JiahuiThe new masterpiece is also highly anticipated by the audience. Since the beginning of this year, Zhang Jiahui has presented many high-quality works to everyone, and has even been dubbed the title of "film and television industry model worker". As its final work in 2019, "Hypnosis · Judgment" has its own eye-catching effect.

　　Article source: Cosmetic beauty awards WeChat WeChat official account

　　Original title: Picture Book of Cool Color Makeup | My face may be colder than my heart ~

　　Author: dumplings

　　Hello, everyone, today is another beautiful group with you!

　　The makeup I recently painted in a red book is like this.

　　Or something like this

　　Even eye makeup people have many such bold styles.

　　It is not difficult to see that the daily makeup such as brown and pink can’t satisfy everyone. Now, the cool makeup such as blue, purple and green is being madly favored by beautiful women. Seeing that you skillfully apply them to makeup through color matching, my heart itches ~

　　You know, on a hot day, cool makeup can not only highlight your own personality and techniques, but also really cool down the heat, and the whole person looks a lot cooler! Whether it’s a cool shell or a cool color scheme, they all have their own different style.

　　Next, let’s go to Kangkang. What beautiful cool products have I found for you? Let’s draw a cool makeup!

　　One. blue

　　Tuanzi likes the deep blue night sky dotted with the diamond-like Milky Way in summer, which is especially beautiful. When I first saw RMK jelly blue starry lip glaze, I thought it was a piece of starry sky dug out and put in the package ~

　　The transparent shell looks like a deep blue liquid with a fine flash of color, which is heavy and textured in the hand. All the sisters who started will basically say in unison: I bought it for its face value!

　　The background color after painting is light blue, which is not as rich and enchanting as it looks on the tube, so it won’t be strange to paint it directly. I usually like to overlay it with strawberry lipsticks, which will fufu into a tender strawberry crystal jelly with blue-purple polarization, which is so attractive ~

　　However, the fly in the ointment is that, as a pure lip balm, it also comes to everyone, such as sticky mouth and non-durability, so don’t apply it on windy days, or it will stick to your hair …

　　Let me see who hasn’t used Odin’s colored eyeliner! For this type of fighter, no matter what style of makeup you want to paint today, it can be done for you. Of all the colors, my favorite is the blue one #05, which is both personal and everyday!

　　I can tell you that its fluency is completely ok by patting my chest. You can draw water smoothly on the skin without worrying about hurting the fragile skin around your eyes. Not only can you draw eyeliner in one stroke, but it’s no problem to draw eyeliner with a thin pen tip ~

　　When I went to the music festival with my friends, I chose this blue eyeliner instead of the brown eyeliner I use every day, which instantly made the whole eye makeup lively and vivid, and my eyes were more vivid, so it was suitable for going out with my little sisters.

　　Moreover, its waterproof and sweat-proof skills are not poked. I sweat and get oil at the end of the day. When I go home, I see that it is still strong in my eyes, and I feel that it can hold on as long as it is not crying.

　　The iron-blooded fans of the account should remember that we gave BiWi monochrome eye shadow some time ago, and Tuanzi only knew this brand from then on. The colors of its products are very trendy and bold, which is quite suitable for all of you here. This blue eye shadow is no exception.

　　Its shell is made of acrylic material with simple ins style, which is not easy to break. The matte texture looks very advanced and feels hin (very) comfortable. It is not like cheap domestic brands at all ~ there are magnets at the bottom, which is the welfare of the stars.

　　After opening it, I have to admit that my eyes were flashed by it, and it was super delicate and transparent on my skin. The superior blue polarization made me seem to have entered a midsummer night’s dream in a fairy tale. Although it is eye shadow, I prefer to use it as a highlight because there is no background color ~

　　After painting makeup, decorate it on your cheekbones, so that your cheekbones will easily pop up and your whole face will be three-dimensional several times; Or put it on your collarbone and shoulders, and go to disco. You are the brightest kid in the audience. Even in places where the light is not so strong, it will blink!

　　I said that Kara Bubble is a model worker in the industry, so no one should refute it, right? Not long ago, this new eye shadow-summer lemon liqueur plate is too sweet and refreshing! Especially the plain blue one, it’s wonderful to be in it ~

　　As soon as you see its color matching, you will have a sense of sight of the seaside and lemon mint wine. Several different yellow and orange give people a lively and warm catch-up, and they are skillfully combined with the cold blue, which is super layered.

　　Its texture is divided into matte and fine sparkle. Although the matte color is slightly dry, it has a perfect color rendering on the skin, and it can’t fly away without flying. However, a few pearlescent colors are really not to be picked, soft and delicate, and the golden polarized light is sparkling, which makes your eyes sparkle in the sun ~

　　This blue may not be suitable for daily use. Sisters who love to play with makeup can see if they can collide with the bright yellow on the same plate. You can also dip it with an eyeliner brush and pull out the beautiful blue eyeliner, making it the finishing touch of makeup.

　　Two. purple

　　I’ve tried several sets of IMAGIC’s eye shadow trays, and u1s1 (one thing says one thing) can’t find anything wrong. Not only is the packaging and color matching right in the heart of the old lady, but the texture is also very nice, and the cost performance is absolutely outrageous ~

　　This purple protagonist halo disk was even more attractive to me at a glance, and the dreamy fairy wind made people unable to move their eyes. The nine colors are mainly yellow and purple, with matte, pearlescent and glitter texture. Purple eye shadow with clear glitter, isn’t the taste of grape jelly coming?

　　Many sisters are worried that purple will appear too abrupt on our faces. Actually, it won’t. The color of this dish is more suitable for Asian skin color, and the powder is delicate and not flying. You are a mermaid princess sunbathing by the sea ~

　　Let’s make room. Sister J is here. I was fascinated by the limited purple highlights on the fifth anniversary, and I still can’t help but want to share them with you today ~

　　Every time its limited high-light comes with a jewelry box, it treats the high-light as a diamond, and the sense of ceremony is full ~ this time is no exception. The purple high-light with the purple jewelry box is as exquisite as an ornament on the dressing table.

　　The pink hand may not feel so delicate, but it is really delicate after the face. There is no need to worry about the large pores, and it looks wet, pure and desire ~

　　The color of its polarization at every angle is different. Purple, pink and blue complement each other, and it is like a broken diamond on the skin. Whoever uses it is a clever and beautiful elf in the story. Who said that only the eyes can have a Milky Way? You can also have it on your skin!

　　After introducing the flash highlights of European and American styles, we should naturally take care of our sisters who like pure daily hanging. Isn’t the purple highlights of Japanese to/one arranged for you?

　　I have never seen such a low-key and introverted purple highlight. Unlike those sparkling and lovely highlights, its face is full of tenderness and implication. Maybe there will be some discomfort at first, but you will like it more and more after using it a few times.

　　For dry skin and autumn and winter seasons, the moisturizing effect of high gloss cream is excellent, and powdery high gloss is no match for it at all. The paste itself is quite soft and moist. After being incorporated into the base makeup, the skin looks bright and watery, and the makeup is not tight, and the face is soft and tender all day ~

　　The color behind the face is very light purple polarization, but even if two layers are superimposed, it is a natural luster in the sun, just like the brightness from the inside out of the skin, so it is better to use it when commuting!

　　When I first saw Armani Red Tube Lip Glaze #000, I didn’t know for a second whether I was crazy or it was crazy. This unruly dark punk lip glaze was too dare!

　　The color looks like fresh grape sauce, mysterious and advanced, and it also has an inconspicuous blue flash ~ purple is very heavy when you try the color on your hands, but it neutralizes the lip color after you put it on your mouth, and you can obviously see a lot of redness, so it won’t make you unable to sleep ~

　　Bo Tu is super white, with a slight purple tone in the red, which is very plum-colored. Bite lip makeup is recommended for cracked walls! If it is paired with a plum-colored blush, it is particularly temperament. Are you a small public event for a rich family attending a dinner party?

　　However, if you are willful and insist on thick coating, then I suggest that you take the dark wind or Y2K (retro and futuristic) as a whole, so that your lip makeup will not appear too abrupt. Coupled with the RMK blue lip glaze in front, the shiny blue-purple polarization makes you more conspicuous in the crowd ~

　　Three. green

　　The first time I saw insbaha and Sanxingdui jointly in a red book, I was severely shocked. Can they all be jointly signed? And the truth is, yes, it’s done very well.

　　Who would have thought that one day I would paint eye makeup with cultural relics? This strong sense of art is also lost, so cool! The turquoise mask packaging looks great when you shoot it casually. It’s really a work of art. Is this the real retro style?

　　At the same time, I can’t refuse the color matching of this dish. As soon as I see it, I think of the matcha olive latte, the tender and positive matcha green, combined with the daily and swelling-reducing golden brown system, which is 100% suitable for summer ~ You can easily make up with it at will ~

　　There is also this phosphorescent fluorite in the middle of the first row, a big flash with olive brown background. At first glance, it looks too much like UD Cowherd, but it also has a green polarization, which is more rich and layered in the sun. What a design!

　　Insbaha’s co-name In addition to the above eye shadow, I also love a series of lip mud. The unified green packaging looks quite healthy. Originally, I wanted to go all in, but later I thought it was possible but unnecessary, so I picked my favorite # rubble.

　　Its texture is the perfect sub-lip mud in my imagination. It has a very earthy feeling, and it is very smooth and easy to spread evenly when applied to the mouth. The velvet feeling on the foggy surface does not show lip lines at all, which makes the level (grade) of the whole lip makeup higher in minutes ~

　　# Rubble as a veritable earthy orange-brown, thin coating shows color, thick coating shows white, even if the yellow-skinned girl doesn’t have to worry, use it to win steadily ~ Cool girl just closes her eyes and rushes, after painting, the gas field is 2.8 meters. It’s not a dream!

　　Every time I open the official store of Wanhuajing, I will be surprised by its bold color application and unconstrained design. When many brands take the road of "stable happiness", its bold innovation makes me shine.

　　This #M01 Prophet highlight won my heart. It is also called chameleon highlight, because the color of the past is different from each angle. The main theme is lime green+peach red. I can’t stop watching it from the moment I get it ~

　　Moreover, the powder is super soft and delicate, and it can be spread easily on the face, clear and dreamy, and it will not paste into a ball, which is very inferior. What kind of floating powder and pores have basically never appeared, and the degree of integration with the skin is super high. This spirituality is really unstoppable.

　　In addition to applying proper amount to prominent places such as brow bone and cheekbones in daily makeup to make the face pop up, it is also a good choice to use it as an eye or brighten the eyes. You can get different colors in different light, and I am the brightest sister everywhere!

　　At that time, the Egyptian series of Zise gave me a hard powder, and the compact pressure plate and the shell with a good texture were arranged on the surface when they were taken out. But I never imagined that its mascara was quite daring!

　　My favorite is this milk fufu matcha green mascara. When I open it, I can see the obvious green fiber hair. After I put my eyes on it, it is not the daily color under the guise of green, but the green that is really full of vitality. It’s too goblin, but it will make people feel better at first sight. I love it ~

　　After brushing, the eyelashes are naturally slender, and people with broken hands can easily brush out the sun flowers, which will not agglomerate and turn into fly legs. It is super uniform, and it will be hin (very) beautiful if brushed at will. If it is paired with insbaha’s joint eye shadow tray, it will be too summer!

　　I don’t know if you feel a little cooler after reading these cool colors. Anyway, although I am cool, I can’t wait to place an order in buy buy. It’s so beautiful.

With the approach of 2022, a large number of flagship Android phones facing the market in 2022 are in a state of readiness. As we all know, for smart phones, the performance of their SoC chips will directly affect the actual use experience of the whole mobile phone. Therefore, the actual performance of the new flagship SoC of major brands has naturally become the focus of attention of mobile phone manufacturers and users.

Tianji 9000

On December 16th, 2021, MediaTek held the launch conference of Tianji’s flagship strategy and new platform, and officially released a new generation of flagship mobile platform-Tianji 9000. From the name of this chip, we can see that Tianji 9000 is a high-performance chip for the high-end flagship mobile phone market, and MediaTek has placed high hopes on further expanding the high-end market share.

I believe that many people have also learned about the powerful performance specifications and excellent energy efficiency performance of this chip through the network. Without further ado, we will take you to fully understand the performance of Tianji 9000 directly through actual tests.

Before entering the actual measurement, let’s briefly introduce the performance parameters of Tianji 9000: Tianji 9000 adopts TSMC’s 4nm advanced process, and the CPU has eight cores, namely, an Arm Cortex-X2 super core with a frequency of up to 3.05GHz, three Arm Cortex-A710 cores with a frequency of up to 2.85GHz and four Arm Cortex-A510 energy efficiency cores with a frequency of 1.8GHz.

Tianji 9000 chip specification

Tianji 9000 has built-in Arm Mali-G710 10-core GPU and supports LPDDR5X memory, with a transmission rate of 7500Mbps. Tianqi 9000 also integrates MediaTek’s fifth-generation AI processor APU 590, which is designed with an energy-efficient AI architecture, and its performance and energy efficiency are improved by four times compared with the previous generation.

Overview of Tianji 9000 specifications

The CPU performance of mobile phone SoC can be said to be the basis of smart phone experience, so the CPU performance of Tianji 9000 is also the most concerned. Through the running test of the engineering prototype equipped with Tianji 9000, we found that the CPU performance of Tianji 9000 has reached the leading level in the industry, and surpassed the competitors with the same positioning, and the multi-core running test even reached the level of Apple A14.

An engineering machine equipped with Tianji 9000 processor is used for this test, and the memory of the machine body is 12GB+256GB, and no auxiliary heat dissipation means is used during the test. The model used for the comparative test is equipped with Qualcomm’s new generation Snapdragon 8 mobile platform, and the memory of the fuselage is 8GB+128GB, and no auxiliary cooling measures are adopted during the test. However, due to the version problem of the test model, the two models used for this test failed to unify the memory version and the test version number, so the following data is for reference only.

In the GeekBench 5.0 test, the score of GeekBench CPU single-core running is 1261, and the score of CPU multi-core running is 4302. It can be seen that thanks to the high core frequency advantage of Tianji 9000, its multi-core running score currently ranks first in the SoC ranking of Android flagship mobile phone, and catches up with Apple A14′ s multi-core score (about 4300 points).

GeekBench test data

In the test that can reflect the comprehensive running score of the whole machine, the engineering machine equipped with Tianji 9000 got 1.013 million points, becoming the only mobile phone SoC that broke through one million points at present, and the score of Moto edge X30 for comparison was 102.8 points. By comparing the scores of sub-items, we can find that Tianji 9000 has an obvious lead compared with competing products in the CPU running test of Ann Bunny.

Antu rabbit running test

In addition, we also use PCMark to test the engineering machine equipped with Tianji 9000. PCMark Android can benchmark smartphones based on common daily tasks, thus reflecting the overall performance of a mobile phone. In this test, the engineering machine equipped with Tianji 9000 scored 17881 points, with excellent results.

PCMark score

Through the test results, we can see that the CPU performance of Tianji 9000 is very powerful, which has reached the top level in the current Android flagship chip. Especially with the help of higher main frequency and larger CPU cache, Tianji 9000 can also get a better experience in practical heavy-load applications, especially in game scenes.

In the GPU part that smartphone users, especially mobile game users are most concerned about, Tianji 9000 also has a good performance level. Especially in terms of energy efficiency, with the help of advanced TSMC 4nm process technology and global energy efficiency optimization technology, the GPU energy efficiency of Tianji 9000 has been greatly improved by 60% compared with the flagship model of Android in 2021.

Tianji 9000 GPU

We use GFXBench to test the GPU performance of the engineering machine equipped with Tianji 9000, and the test results are quite satisfactory. The specific test results are as follows:

GFX-Manhattan 3.0 1080p off-screen test 238fps

GFX-Manhattan 3.1 1080p off-screen test 162fps

GFX-Aztec 1440p off-screen test 42fps

GFX-Aztec 1440p Vulkan off-screen test 43fps.

GFXBench test data

Thanks to the global energy efficiency optimization technology, Tianji 9000 using TSMC’s 4nm process has excellent energy efficiency performance when running games. In the test, we also tried to run the "2021 benchmark mobile phone chip test software-Protogod", and found that it can achieve long-term stable play at a very high frame rate, even in the fierce battle scene, there will be no obvious frame drop problem, and the game experience is worth looking forward to. According to the official data released by MediaTek, Tianji 9000 can realize the long-time full-frame play experience of most mainstream games.

Game full frame experience

In addition to excellent CPU and GPU performance, Tianji 9000 also has built-in powerful APU 590, thus gaining amazing AI computing power. The APU module has 6 cores, namely 4 performance cores and 2 energy efficiency cores. Thanks to the upgrade of the architecture design, its performance and energy consumption ratio are improved by 400%. In the AI running test list published by AI, Tianji 9000 ranked first with an excellent score of 692.5, thus winning the champion of both performance and energy efficiency.

AI BenchMark list

In the actual test, we used AI BenchMark v5 to test the AI computing power of the construction machine equipped with Tianji 9000, and the score was 1029K.

AI BenchMark v5 score

With the powerful APU performance of Tianji 9000, it can realize practical applications such as 2K short video super-division, audio AI noise reduction, game AI super-division, AI video noise reduction, etc., thus improving the daily user experience and reducing the overall power consumption level of the chip.

From the data of this test, among the three test items of CPU, GPU and AI, Tianji 9000 has reached or even surpassed the top level in the current industry, which makes people full of expectations for the production machine equipped with Tianji 9000.

Compared with the flagship mobile chip products with the same positioning, Tianji 9000 has made a breakthrough in performance and energy efficiency. It is worth mentioning that the excellent energy efficiency performance of Tianji 9000 made it selected by domestic mobile phone manufacturers such as OPPO, vivo, Xiaomi and Glory, and put it on the latest flagship mobile phone.

Popular mobile phones:

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Original Li Shui Qing Zhi Dong Xi

The category of AI PC is hot, intelligent assistants become standard appliances, and new hardware species are born …

Author | Li Shuiqing

Edit | Heart Edge

Lead: CES 2024, the global consumer electronics weather vane, has been launched for three days. At this long-lost annual science and technology event, over 4,000 companies have shown their magical powers and enthusiastically explained their best technology products and cutting-edge technologies to visitors. Wisdom has been running around the major venues of the exhibition for several days, bringing a series of in-depth follow-up reports on CES 2024. This is the dry goods observed by the generative AI industry.

Zhidx reported on January 12th that at CES 2024, the consumer electronics show in the United States, a variety of intelligent hardware were installed in the generative AI. For example, the independent AI hardware device R1 can be used as a home assistant, all models of Volkswagen are equipped with ChatGPT, Lenovo AI PC has built-in Copilot buttons, smart mirror BMind introduces generative AI into the bathroom, and smart glasses Solos AirGo 3 use ChatGPT for real-time translation …

Wisdom has brought a comprehensive exhibition observation () before. It is said that there are more than 4,000 exhibitors this year, and the number of participants has exceeded 130,000. The reporters from Zhidong not only felt that the exhibitors and the audience were full of enthusiasm for communication, but also noticed that the generative AI had landed on the carpet.

In summary, Zhizhi found that generative AI has made at least the following three progress in the landing of consumer electronic products:

1. The "new species" of generative AI hardware are born. They are neither mobile phones nor smart speakers, but have brand-new positioning and gameplay.

2. AI PC and AI mobile phone have become new hot spots, pre-installed generative AI software, and even fixed the AI assistant in the form of "buttons".

3. Generative AI has landed in home appliances, wearable devices, cars and other scenes, making interaction easier and more human.

01.

New hardware of generative AI was born.

With R1, you don’t have to open the APP.

To say that the most eye-catching generative AI hardware at CES this year is the independent AI hardware device R1 released by the founder Rabbit at CES.

This is a general application controller based on large-scale action model (LAM), which is said to be the AI Pin of benchmark Humane. Users can play music, take a taxi, shop and send messages without opening various applications or logging in, just telling R1 their own needs, because Rabbit trained its model on how to use these applications.

The R1 is about half the size of the iPhone, equipped with a 2.88-inch touch screen, a rotating camera and a scroll wheel. It costs $199 and will be shipped in March.

▲ Use R1 to query travel advice (Source: Rabbit)

R1′ s built-in Rabbit OS is equivalent to an intelligent assistant system, and the traditional intelligent assistant products are being changed by the big model technology.

For example, Amazon’s Alexa assistant cooperated with Character.AI to launch a customized role assistant. Users can get book recommendations from a librarian, talk to an imitation of Socrates, or get fitness advice from a personal trainer.

02.

Traditional consumer electronics have been connected to the generative AI intelligent assistant.

Getting on the bus and entering the home, clothing, food, housing and transportation, electronic devices in various fields are accessing the generative AI intelligent assistant.

1. The TV assistant can identify the owner, and AI upgrades the 8K image quality.

At CES, American startup Telly previewed a "Hey Telly" voice assistant based on ChatGPT.

On its 55-inch 4K TV, Heytell will "gradually understand and identify the owner of the TV" and provide personalized suggestions to users. At present, Heytell can mainly do some simple tasks such as setting timer and changing picture mode.

Samsung’s 8K QLED series TV will have AI image upgrade function, which is said to be the first in the industry to directly convert SD content to 8K resolution. Samsung Electronics also uses AI in other aspects, including creating images generated by AI.

▲ Samsung Neo QLED 8K panel (Source: Wisdom)

2. Here comes the home robot, which can recognize emotions and play music.

LG has launched a smart home biped robot, which is said to interact with human beings through voice and image recognition, such as greeting users when they arrive home and playing music according to the detected emotions. LG Electronics calls its AI solution "Affectionate Intelligence )”：AI should be more caring, compassionate and understanding.

▲LG smart home biped machine (Source: LG)

3. The toothbrush can talk to the user, and the mirror becomes a psychologist’s assistant

Oclean, a domestic enterprise, launched an AI toothbrush Oclean X Ultra Wi-Fi digital toothbrush. It will talk to users when they brush their teeth and give suggestions on how to improve them.

Baracoda, a French smart health technology company, exhibited the world’s first smart mirror BMind based on generative AI, which can provide personalized suggestions according to the user’s mental state, such as phototherapy, guided meditation and self-affirmation to help improve mood.

▲ smart mirror BMind (Source: ZDNET)

4. The wearable device is connected to the intelligent assistant to translate and make suggestions in real time.

In the field of wearable devices, American smart glasses company Solos exhibited a smart glasses Solos AirGo 3 equipped with ChatGPT, whose core function is real-time translation.

▲Solos AirGo 3 access ChatGPT (Source: Shenzhen Bay)

WIRobotics exhibited a Wim exoskeleton wearable device, which also has a personalized AI trainer built in, which can help people with mobility difficulties get a better exercise experience by adjusting the intensity and time.

▲Wim exoskeleton wearable device (Source: ZDNET)

5. Generative AI "gets on the bus", and Mercedes-Benz Volkswagen has taken action.

Volkswagen announced that all its models will be equipped with ChatGPT, which was first launched in Europe in the second quarter of this year. Mercedes-Benz has launched a dialogue AI virtual assistant, which can provide suggestions to users based on context and invoke different emotions.

03.

AI PC category is hot

Copilot becomes a key.

Lenovo’s Think, Yoga and other series of new products began to be equipped with Creator Zone generative AI software, and intelligent assistants based on large models supported the functions of Wen Sheng Tu, AI Q&A and interaction. Some models are also equipped with a one-click direct "AI Now”Copilot button, which makes it easier to access daily AI partners more quickly.

▲ "AI Now" one-button intelligent assistant key on Lenovo AI PC products (Source: Wisdom)

Dell’s new XPS laptop will also have Microsoft Copilot built in, which can help users summarize documents, search the Internet or create generated images. Last week, Microsoft announced that it would introduce Copilot key into the keyboard of Windows 11 computer, which is expected to affect more and more computer products.

On the mobile phone side, ASUS ROG Phone 8 Pro gaming phone is blessed with generative AI capabilities, including semantic search, AI wallpaper generator and AI video call noise reduction function.

▲ ASUS ROG Phone 8 Pro game phone (Source: ASUS)

NVIDIA is a big winner in the generative AI tide. At this CES, it also launched the AI digital human service ACE, which can make NPC (non-player role) a dynamic interactive role that can initiate dialogue or guide players to find new tasks. Mihayou, Netease Games and tencent games have reached cooperation with it.

04.

Conclusion: Generative AI blooms everywhere.

Change the form of consumer electronics

It can be seen that generative AI has almost swept the entire CES venue, and it has blossomed everywhere in chips, PCs, smart homes, robots and smart driving scenes, transforming the form of consumer electronics products.

This year’s CES 2024 Innovation Award added artificial intelligence (AI) for the first time. According to official CES data, the contest received more than 3,000 applications, up 40% year-on-year, of which 7% were AI projects, which shows that the influence of AI has greatly increased.

It can be speculated that generative AI will first land in the electronic field with large user base such as mobile phones, computers and home appliances, and then the software will gradually change or even redefine the form of hardware.

In this process, more and more generative AI native hardware may be born, and manufacturers who firmly grasp the trend of generative AI are also expected to occupy a more favorable position.

(This article is the original content of the signing account of Netease News Netease Special Content Incentive Plan [Zhizhi]. It is forbidden to reprint it at will without the authorization of the account. )

Zhidongxi

Original title: "CES 2024, the whole venue rolled up the AI ​ ​ hardware tsunami, and the big model ushered in the first year of landing"

Read the original text

　　Firmly believe in guiding the youth’s course, and strive forever to achieve the youth dream. On the occasion of the May 4th Youth Day, the General Secretary of the Supreme Leader earnestly sent a message to the vast number of young people: "Strive to write a youth chapter that is quite responsible for Chinese modernization."

　　This year marks the 75th anniversary of the founding of New China and the 105th anniversary of the May 4th Movement. Our party designated May 4th as Youth Day, which is to better encourage the broad masses of young people to inherit the spirit of the May 4th Movement, adhere to a high degree of unity of patriotism, love for the party and love for socialism, and gather patriotism, ambition to strengthen the country and trip to serve the country, so as to contribute to the happiness of the country’s rich and powerful people. Generations of young people in China inherited and carried forward the May 4th spirit, unswervingly listened to and followed the Party, actively participated in the China Youth Movement led by the Party, practiced the May 4th spirit in the continuous struggle, and injected new era connotation into it. During the new-democratic revolution, young people in China were tenacious and not afraid of bloodshed and sacrifice. During the period of socialist revolution and construction, young people in China were full of lofty sentiments and bravely marched into difficulties. In the new era of reform, opening up and socialist modernization, young people in China dare to venture and do things, leading the way. In the new era of Socialism with Chinese characteristics, the young people in China firmly adhere to the youth course in studying and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, show their youth achievements in the practice of national development, show their youth style in coping with major risks and challenges, and contribute their youth strength in the relay race of building a strong country and national rejuvenation.

　　The theme of the youth movement in China in the new era, the direction of the youth movement in China in the new era, and the mission of the youth in China in the new era are to adhere to the leadership of the Communist Party of China (CPC) and work with the people to achieve the goal of "two hundred years" and realize the Chinese dream of the great rejuvenation of the Chinese nation. As a youth, every move is accumulating strength for the times; The future of youth is connected with the resonance of the times step by step. As the General Secretary of the Supreme Leader pointed out: "In the new era and new journey, young people of all ethnic groups in China listen to the call of the party and the people, and are brave as the vanguard and new force in various fields such as scientific and technological innovation, rural revitalization, green development, social services, and defending the country, showing a spirit of self-confidence, self-improvement, and vitality." In the field of scientific and technological innovation, young people are the most energetic and creative group; In the field of rural revitalization, youth is the source of vitality to change the face of rural development; In the field of green development, young people are pioneers in building a clean and beautiful new world; In the field of social services, young people firmly practice the volunteer spirit of dedication, friendship, mutual assistance and progress; In the field of defending the country and defending the border, young people are "the biggest in the country", duty-bound and who to give up.

　　The closer we are to the goal, the more we need young people to take responsibility. On the eve of the May 4th Movement, the May 4th Medal for Chinese Youth was awarded, and the stories of the winners were inspiring and touching. Some of them devote themselves to scientific research and strive for perfection, and show their youthful demeanor in promoting high-level science and technology to stand on their own feet; Some have crossed the ocean and opened roads and bridges to show the youthful responsibility of the "Belt and Road" construction; Some go deep into the grassroots, help "agriculture, rural areas and farmers", and unlock the youth password of rural revitalization; Some took root in the desert, embraced the countryside and played Lucid waters and lush mountains are invaluable assets’s youth movement; Some devote themselves to education, cultivate people, and guard their youthful dreams across mountains and seas; Some trace the roots of Chinese civilization, continue the cultural roots, and write a youthful chapter of cultural self-confidence. Among them, there is a national security policeman who has no photos in the publicity, only a five-star red flag on his chest. Countless netizens left messages: "Don’t say anything, the motherland knows me." What is a good young man in the new era who has ideals, dares to take responsibility, can bear hardships and is willing to struggle? This is the best answer.

　　Promoting Chinese modernization is the biggest politics in the new era and the biggest stage for young people to display their talents. The 20th National Congress of the Communist Party of China put forward the grand goal of comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, drew a clear path and blueprint for it, and pointed out the direction of struggle for hundreds of millions of young people in China. On the new journey of realizing the great rejuvenation of the Chinese nation, to cope with major challenges, resist major risks, overcome major obstacles and resolve major contradictions, young people need to face difficulties, stand up and struggle. Only when the younger generation bravely shoulders heavy burdens, overcomes difficulties and risks can Socialism with Chinese characteristics be full of vitality, stamina and hope. Caring for the country and the people, patriotism and love for the people, pioneering and enterprising in breaking waves, courageously moving forward in overcoming difficulties and creating achievements are what young people in the new era should look like.

　　Looking back on the May 4th Movement, we can see not only a thick history, but also a spiritual driving force that inspires us to March towards Chinese modernization. Commemorating the May 4th Movement, inheriting and carrying forward the spirit of the May 4th Movement is not only to remember the history and cherish the memory of our ancestors, but also to forge ahead courageously, to show youthful achievements, show youthful grace and contribute youthful strength in promoting the construction of a strong country and the great cause of national rejuvenation, and to strive to write a youthful chapter that is worthy of Chinese modernization.

　　Recently, the relevant departments of the central government publicly reported three typical problems of rectification formalism as grassroots burden reduction, which was thought-provoking and highly targeted.

　　Formalism and bureaucracy, the stubborn and chronic diseases, have greatly converged in recent years, but in some places, they will change their waistcoats from time to time and appear in BLACKPINK with various varieties. For example, some grass-roots units don’t have enough "1000 points" in the assessment, and they are overweight to "double 1000 points" and "three thousand points", with more and more names, more and more specific scores and wider coverage. Some grass-roots half-year summary and annual appraisal are not enough, and monthly ranking and quarterly notification are implemented. The assessment frequency is getting higher and higher and the cycle is getting shorter and shorter. This makes people worry about grassroots cadres. Can such a variety of appraisal and assessment be done?

　　Assessing grass-roots work by quantifying indicators is intended to encourage cadres and officers in party member to start businesses, and it does play a certain role in distinguishing the advantages and disadvantages, encouraging them to take responsibility and promoting development. However, if the indicators are too detailed, not scientific and accurate, and divorced from reality, it will undoubtedly make grassroots cadres spend their time and energy on filling out forms and writing materials. In particular, the "sowing today, collecting tomorrow" assessment makes cadres busy and exhausted, and can only be perfunctory, patchwork, and even fraud. This fundamentally deviates from the original intention of encouraging cadres to do practical things for the masses, seek practical measures and seek practical results. Where a similar assessment is carried out, it is necessary to conduct a physical examination, and the suspension should be stopped, and the adjustment should be made to attack the formalism.

　　At present, we are faced with arduous and arduous tasks of reform, development and stability and an increasingly complex international situation, and there are still many things to be done. We must never waste our limited time and precious energy on formalism. On the surface, it is a busy scene, but in fact we don’t see the real chapter and solve specific problems. In particular, grass-roots units are the "last mile" for the implementation of the principles and policies of the party and the state. There are thousands of lines above and one needle below, and there are many things to do. It is even more necessary to loosen their burdens and unload unnecessary burdens.

　　The communiqué of the Third Plenary Session of the 20th Central Commission for Discipline Inspection clearly demanded when deploying this year’s key work: "Correcting formalism and bureaucracy strongly reflected by cadres and the masses with heavy punches, starting from leading organs and starting from leading cadres, and resolutely correcting problems that affect the implementation of the decision-making arrangements of the CPC Central Committee, affect high-quality development, increase the burden on the grassroots, and distort the concept of power and achievements." The newly revised "Regulations on Disciplinary Actions in the Communist Party of China (CPC)" has added provisions on disciplinary actions such as "overweight at different levels in supervision, inspection and assessment, excessively leaving marks, and increasing the burden of grassroots work". These arrangements and regulations are aimed at the stubborn formalism and bureaucracy that are strongly reflected by cadres and the masses.

　　Xiao Zhi governs affairs, and great wisdom governs the system. It is particularly important to rectify formalism like Feixian County and improve the evaluation system and incentive measures at the grass-roots level, which is also the proper meaning of promoting the modernization of the national governance system and governance capacity. On the one hand, we should not over-assess, clean up and streamline related matters, and effectively reduce the burden for the grassroots. On the other hand, it is necessary to assess, scientifically set assessment indicators, determine assessment content, rationalize assessment mechanism, achieve accurate accountability, aim at the phenomenon of lazy politics and neglect of politics, manage "lying-flat" cadres, give full play to the role of assessment baton, wind vane and booster, and encourage the broad masses of cadres to take responsibility and start businesses.

　　Formalism is the enemy of the party and the people. It can be said that wherever formalism prevails, cadres will not do well, undertakings will not be "created" and people will not "laugh". The whole party should thoroughly study and implement the important thought of the Supreme Leader’s General Secretary on the Party’s self-revolution, unswervingly strengthen the construction of work style, strive for real results, make unremitting efforts for a long time, and eradicate the soil where formalism breeds and spreads.