Xinhua News Agency, Xiamen, August 8th Question: How did my name become your trademark? — — "Trademark cybersquatting" is a hot topic

　　Xinhua News Agency "China Net" reporters Yan Zhihong, Joline and Tang Tao

　　"My name is Jing Hanqing. I am 22 years old. The day before yesterday, I was told that I could not use my name." Recently, bilibili’s UP host (network anchor) Jing Hanqing spoke on various social platforms, which attracted the attention of netizens.

　　In recent years, with the vigorous development of the media industry, some "interested people" have made the abacus of "grabbing trademarks". According to the investigation by the reporter of "China Netscape", the rights and interests of some media people have also been damaged.

　　The "name defense war" of "Jing Hanqing"

　　On August 3, an article titled "I was told that I couldn’t use my name for 22 years and asked me to change my name!" How do I defend my rights! The online video of "Jing Hanqing" attracted the attention of netizens on bilibili, and the video publisher was the UP owner.

　　In the video, "Jing Hanqing" spits, and the name he has used for 22 years has been maliciously squatted by others. The other party also sent himself relevant certification materials, asking him to pay the trademark purchase fee of "Jing Hanqing" or stop using the name of "Jing Hanqing". By 10: 00 on the 6th, the number of related video views had exceeded 14 million, and nearly 200,000 netizens participated in online discussions.

　　According to the reporter’s investigation, there are seven trademark owners of "Jing Hanqing", and this time, it was an "electronic product seller" from industrial and commercial registration in Wuhu, Anhui. In addition to "Jing Hanqing", the enterprise also owns or attempts to apply for 102 trademark rights.

　　In an interview with reporters, Jing Hanqing said that he had submitted an application for trademark invalidation to the relevant departments and was collecting materials to accuse the other company of malicious cybersquatting.

　　Coincidentally, WeChat WeChat official account’s "bad review" also sent a tweet, saying that it had encountered a "trademark cybersquatting" incident — — A company named Shenyang Xiaoermei Enterprise Management Co., Ltd. tried to register its trademark in the name of "Bad Review Jun" many times.

　　“‘ Bad review jun ’ It is the IP of our company. We have applied for a registered trademark many times before, but due to ‘ Bad review ’ The word has a derogatory meaning, so it has never been applied for. " The person in charge of the WeChat official account said in an interview with reporters, "I didn’t expect that we were also ‘ Stare at ’ Yes. "

　　According to insiders, there are many small companies that focus on "registered trademarks". With the rapid development of "online celebrity economy", these "people with heart" will hoard trademarks in order to "claim rights" from the popular media in the future.

　　"Standby claim" has become a new sign of trademark preemption

　　During the interview, the reporter learned that trademark squatters will use the public information on the Internet to register the names of self-media people and mobile apps in a "cast net" manner. Once the trademark counterparts in the "net" are "on fire", they will come to the door and ask them to pay a high trademark right use fee or force them to change their names.

　　Lin Haihan, director of the Shanghai Trademark Review and Cooperation Center, said that at present, the registration cost and later maintenance cost of trademarks in China are very low, which has led some malicious registered companies to "arbitrarily register" and even reverse their trademarks many times after registration.

　　According to the registered industrial and commercial information, the business scope of the registered enterprise is the wholesale and retail of electronic products, which is not directly related to online video production. However, among the 103 trademarks owned or attempted by the enterprise, there are 30 trademarks in the category of "education and entertainment" and 28 trademarks in the category of "scientific instruments" respectively. Most of these trademarks, like "Jing Hanqing", are self-media program names or related software application names.

　　Lu Yang, a lawyer who has been engaged in commercial litigation for a long time, told reporters that some companies have become "professional cybersquatters" because trademark information is public, and they only need to check which famous projects or categories have not applied for registration, so they can register first.

　　"It only takes one or two thousand yuan to register a trademark, but the income from transfer is dozens of times that of registration." In Lu Yang’s view, with the rapid development of the mobile Internet, malicious cybersquatting of trademarks has become increasingly frequent.

　　Once caught by the other party, it is almost a "hit". The reporter consulted the trademark infringement rules of WeChat WeChat official account, which made it clear that if the name of WeChat official account infringes the trademark right, the trademark owner can provide a paper trademark certificate after successful registration to make a complaint. As long as the trademark scope is similar to the business content of the respondent’s account, the infringement fact can be established.

　　How to curb the "rush to register" extending to the Internet economy?

　　On the 5th, bilibili announced that a third-party company was found to have maliciously registered several UP owners with nicknames as trademarks. Due to the low cost of cybersquatting, high cost of safeguarding rights and long trial period, this behavior has caused great trouble to the UP main group. In this regard, bilibili will not ask the UP owner to modify the nickname because the nickname of the UP owner has been maliciously registered by other institutions.

　　The relevant person in charge of bilibili told reporters on the 6th that at present, Bili Bili has assisted all UP owners who have signed the exclusive brokerage agreement to complete the trademark registration application of their nicknames. If necessary, other UP owners can entrust bilibili to assist in applying for nickname trademarks, and at the same time, there will be a special person to provide UP owners with help and guidance related to trademark rights protection.

　　Bilibili said that once the UP owner found that the nickname was registered as a trademark by others, he could directly contact bilibili, and bilibili would provide a series of follow-up legal assistance according to the specific situation, including but not limited to trademark revocation application, invalid application and follow-up legal proceedings.

　　The reporter learned that China National Intellectual Property Administration is studying and formulating "Several Provisions on Regulating Trademark Registration" and has publicly solicited opinions from the society. The provisions include the specific application situation and considerations of Article 4 of the Trademark Law, as well as the application situation and fine range of warning and fine for malicious registration.

　　Lin Haihan suggested that China can learn from international practices to increase the cost of trademark registration, and at the same time, with the increase of trademark registration years, the annual maintenance fee will be increased year by year to protect the legitimate rights of trademark users.

In 2024, the development of the automobile industry has a new anchor point. These hot words, such as "artificial intelligence+",new quality productivity, new consumption, big model and big data, have found their foothold in the automobile industry. In this year’s government work report, it is once again proposed to vigorously promote the construction of a modern industrial system and accelerate the development of new quality productive forces. Digital transformation is the only way to develop new quality productivity. Especially with the popularization and application of new technologies such as new energy, 5G and AI in the automobile industry, the automobile industry will also usher in two historic opportunities of "intelligence+globalization". How to write a new answer sheet for the times is an important topic that the automobile industry should consider.

Intellectualization of numbersTransformation has become the necessity of the development of the automobile industry.

At present, the new energy automobile revolution is erupting, which makes China infinitely close to the leading node of automobile manufacturing. Some experts in the industry said that in the new energy era, the market share of automobile brands in China has exceeded 60%, and it is expected to challenge 80% in the next 10 years … At the same time, it demands a change in the user side, from the functional orientation of a simple vehicle "car" to "experiential travel service". In the face of a future full of variables and challenges, how can we win?

In an interview with a reporter from China Auto News,Li Liang, general manager of Meiyun Zhishu Consulting CenterIt is said that in the era of "software-defined car", digitalization is building a brand-new world of Internet of Everything. The value of digitalization for the automobile industry lies not only in improving production efficiency, but also in meeting the diversified needs of the market. With the rapid development of the consumer market, it is necessary for the automobile industry to deeply connect users, accurately reach marketing, iterate R&D, production and sales more quickly, and speed up the listing cycle of new cars to adapt to market changes.

In recent years, with the development of science and technology, the automobile industry has entered the era of "new four modernizations", and the transformation of digital intelligence has become the inevitable development of the automobile industry. The automobile industry is undergoing subversive reconstruction. New technologies, new models and new formats are pushing the traditional chain relationship to evolve into a network ecology with multi-fields and multi-agents developing together. More and more automobile and parts manufacturing enterprises are exploring digital transformation.

In Li Liang’s view, human history has entered the era of Industry 4.0, and digital transformation has become the development trend of all walks of life. As the supporting industry of the national economy, the automobile industry is also facing the development opportunities brought by digitalization. Intelligentization, digitalization and new energy have become the two major driving forces and engines for the accelerated transformation of the automobile industry, and a new development path is being opened up.

overallhelping handDigital transformation of car enterprisesstairs

However, digital transformation, like any technological revolution in history, faces many challenges while enjoying the development opportunities brought by change. The diversified, young, personalized and increasingly fierce automobile consumption market has put forward new challenges to the transformation and upgrading of automobile enterprises.

How to deal with challenges and how to solve pain points? Li Liang gave his own answer.

Li Liang introduced that based on years of deep cultivation in the automobile industry, Meiyun Zhizhi has accumulated rich industry experience in automobile OEMs and auto parts industries from traditional automobile enterprises to new energy automobile enterprises, from commercial vehicles to passenger cars, from foreign joint ventures to domestic brands, and based on insight into industry trends, it provides leading digital transformation services for automobile enterprise customers.

Especially in view of the business needs of the automobile industry, Meiyun Zhishu advocates examining the business pain points in the whole value chain, breaking the isolated value system and internal communication barriers, relying on the best practices and industry precipitation of Midea to create a "five-number scheme" for the automobile industry, starting from five business areas: digital factory, digital marketing, digital supply chain, digital quality and digital operation, and helping automobile enterprises to digitally transform and advance, comprehensively enhance their core competitiveness and achieve high-quality development.

For example, in the digital factory, Meiyun Zhizhi helps the digital transformation and upgrading of the auto parts industry factory from factory planning, simulation verification and optimization to digital factory landing. By defining the digital scene of the auto industry, it covers the fields of park/factory planning simulation, punching, welding and coating general process simulation, assembly simulation, automation/electrical virtual debugging, logistics simulation, digital twinning and so on, and realizes the effective management of "man-machine-environment".

In terms of digital marketing, Meiyun Zhishu Auto Parts Solution advocates "establishing a customer-centered marketing system". Through the opening of the full link of LTC, the efficient operation of marketing business, the integration of industry and finance, the visibility of the whole order process and the wisdom and agility of business decision-making will be realized, and finally the customer satisfaction will be improved.

In terms of digital supply chain, Meiyun Zhishu advocates "focusing on meeting customers’ needs", and OTD(Order To Delivery) connects business flow, capital flow and information flow end-to-end, and horizontally "takes customers’ orders as the leader", creating an integrated operation system, opening up the whole link of order plan, material plan, workshop plan and logistics storage plan, dynamically balancing production and sales, and promoting cooperation between production and supply; Vertically, starting from the operational management indicators, the key control points are transparent, visible and controllable through the supply chain control tower, and the overall efficiency of the supply chain is improved.

In terms of digital quality, Meiyun Zhishu builds a three-level total quality management system for vehicle enterprises, realizes one-stop management of quality data through quality big data operation, full value chain quality business empowerment and comprehensive supplier quality monitoring platform, and continuously deepens the quality management of R&D, suppliers, mass production (manufacturing) and after-sales service, and at the same time precipitates quality data into the data center (big data operation platform) for intelligent analysis, early warning, control, prediction and decision-making.

In terms of digital operation, Meiyun Zhishu insists on "vertical to the end" and "horizontal to the edge" when disassembling the target horizontally at all levels, ensuring that the strategic KPI indicators are in place at all levels and in all fields, and counting the achievement of performance indicators from bottom to top, and continuously empowering enterprises to operate digitally.

According to reports, Meiyun Zhishu has been deeply involved in the auto parts industry, and has served more than 30 vehicle companies and 10 large-scale industry-leading auto parts companies, including Dongfeng Motor, Guangzhou Automobile Group, SAIC Motor, Changan Automobile, Zero Run Automobile, Great Wall Motor, Yada Group, Jinlong Bus, Emma Technology and other pioneering enterprises.

Stimulate new kinetic energy of automobile industry

At present, market involution is accelerating, industry competition is intensifying, economic recovery is slow, and the surrounding environment is full of all kinds of uncertainties. With the rapid growth of business, the complexity of the supply chain of automobile enterprises is rising, and it faces many challenges such as low efficiency of supply chain cooperation and uncontrollable compliance risks.

Taking the global leader of new energy vehicles as an example, based on the integrated intelligent procurement platform, Meiyun Zhishu provides insight into the supply chain cost reduction and efficiency improvement space from planning, fixed-point to delivery, and realizes one-click intelligent matching and supply and demand matching with the help of the material planning platform, ensuring productivity improvement, effectively controlling 136 compliance rules points and 27,000+supplier user platforms. The paper documents will be reduced by 60%, the cross-role collaboration efficiency will be improved by 30%, the cost accuracy will be improved by 10%, and the supplier’s cost will be saved by 10%. Through the agile closed-loop management mechanism of 360-degree events in the production site, the product manufacturing quality will be improved, and a double cycle of precision marketing and public opinion recovery will be established to realize the deep connection between car companies and end users.

Under the situation of "involution" of the industry, the "shutdown and turn" of automobile brands is coming into reality. But every new era has a "key" to open a new future. From fuel vehicles to electric vehicles, a larger open market is accelerating. In the future, I hope that more and more "Meiyun Zhishu" can join hands with more automakers, parts and industry partners to stimulate new kinetic energy in the automobile industry.

Whether it is a fuel vehicle or a new energy vehicle, as long as it meets the needs of consumers, it is a good car. Some netizens left a message and wanted to see it. Today it came. The following small series will tell you in detail.

Let’s look at the appearance of Lifan Maple Leaf 80V first. The shape of Lifan Maple Leaf 80V front is very concise and looks comfortable. Coupled with headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, headlight height adjustment, delay closing and so on. Come to the side of the car, the car body size is 4706MM*1909MM*1699MM, the car uses simple lines, the car side gives a very dynamic feeling, with large-size thick-walled tires, eye-catching shape. Looking back, the rear of the car echoes the front of the car, the taillights look cool, and the overall shape is still very attractive.

Coming to the Lifan Maple Leaf 80V car, the interior design is more dynamic and makes people feel very delicate. The steering wheel of the car is very atmospheric in shape, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, which gives people an impulse to control it. From the central control point of view, the design of the center console is reasonable, which makes the interior design quite layered and conforms to the mainstream aesthetics. Let’s take a look at the dashboard and seats again. The car is equipped with a simple dashboard and looks strong in technology. The car uses imitation leather seats, which are wide and thick, and are basically enough for daily use.

Lifan Maple Leaf 80V motor has a total power of 100KW, a total torque of 230N.m and a maximum cruising range of 410km. The cruising range of this electric vehicle is good, and it is OK to meet daily needs.

Lifan Maple Leaf 80V trunk has a good space, and it can also expand the storage space by putting down the rear seats, which is enough for daily use. At the same time, the car is equipped with anti-lock braking system (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driver airbag and co-pilot airbag.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you are planning to buy a car, then the car above is worth considering.