The e-commerce ＂double 11＂ continues to play black technology, which one will impress you？

　　BEIJING, Beijing, November 4 (Wu Tao) The annual "double 11" is a shopping festival for consumers and a competition for e-commerce technology marketing strength. A number of novelty items will emerge. What "black technologies" will double 11 bring us this year? Zhongxin. com has combed this.

　　On April 4, 2017, many ancient and modern cultural celebrities "appeared" at the China Millennium Monument by means of holographic projection technology. Photo courtesy of China Millennium Monument

　　Magic holographic projection

　　It is reported that during Tmall’s "double 11", five large containers will appear in the landmark location of China’s first tier cities, and space scenes with different themes will be built inside the containers, and the outdoor holographic projection show will be used for the first time — — There will be 5-6 different life scenes on the facade of the container, which will bring unparalleled visual experience and the impact of a brand-new lifestyle to the citizens.

　　The so-called holographic projection, also known as virtual imaging technology, is a technology that records and reproduces the real three-dimensional image of an object by using the principles of interference and diffraction. Holographic projection technology can not only produce three-dimensional illusion in the air, but also make the illusion interact with the performers to complete the performance together, resulting in shocking performance effects.

　　"Eye-catching" shopping card

　　During the "double 11" period, a smart shopping sign with "insight" appeared in the convenience store in JD.COM, which was put into operation. After you walked over, "the snacks you like are new, and the favorite drinks are on sale". In short, what appears is either what you need or what you like, and it has achieved thousands of people, and different people have different effects.

　　It is understood that this "billboard" has done a lot of homework in advance — — The user’s gender, age and other information are sensed through the camera, and the preferences of consumers are found out by combining with the big data of JD.COM consumption information, and then recommendations are made according to preferences.

　　AR fitting is more normal.

　　Presumably, everyone is familiar with the original AR (Augmented Reality Technology) grabbing red envelopes, and this year’s "double 11", AR games and AR trials will be more normal. According to foreign media reports, it is estimated that tens of millions of people will participate in China’s "double 11" through AR fitting every year. In addition, the reporter noted that this year AR perspective technology will also join the "double 11" queue.

　　What is AR perspective? According to Tmall’s example, take a photo of a certain sofa and receive the goods into your mobile phone. When you get home, hold your mobile phone to the area where your sofa wants to be laid out. Through the projection of the screen, you can see whether the sofa is placed in this area, whether its style is the same as you want, and whether its size is appropriate. If it is suitable, you can buy it directly.

　　You can also recognize cars by taking pictures.

　　Lexus is recognized as Chery, Honda as Hyundai, and Cadillac as Emgrand. It is really difficult for car white to accurately identify the brand of the car. This year’s "double 11", Easy Car launched an activity with its "AI car recognition" function. Users can take photos of cars at will, and after uploading photos of cars from any angle, they can accurately match and analyze the specific car brands and models.

　　During the "double 11" period, users will also get a red envelope when they scan the logo, which will help users to identify the car models quickly and accurately, create more diversified car buying scenes, and also help car manufacturers to realize innovative marketing with cross-scene, multi-platform and zero distance.

　　"unmanned" technology popularizes logistics chain

　　This year’s "double 11", there are also many unmanned technology series. JD.COM has launched a number of products in one breath, including unmanned warehouses, unmanned trucks, unmanned supermarkets, unmanned convenience stores and intelligent supply chain open platforms.

　　It is worth mentioning that JD.COM unmanned warehouse "double 11" will be put into use in Shanghai. The whole process of unmanned warehouse has realized the whole process from warehousing, storage, packaging and sorting, and the whole system is intelligent and unmanned, with the ability to handle 200 thousand orders a day. Suning also said that its robot warehouse group has been officially built in Fengxian, Shanghai, covering an area of more than 200,000 square meters, and it is basically operated by unmanned warehouses.

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　　"I hope not to drink this year ‘ Red Bull ’ Drink ‘ Red wine ’ "

　　This year’s "double 11" black technology is a portrayal of e-commerce technology upgrading. According to media reports, Hu Xi, vice president and chief technical architect of Ant Financial, said that in 2010, "double 11", Alipay and even Taobao were only four seconds away from the collapse, and the technology was too busy, and a lot of "Red Bull" was prepared to refresh themselves. "But now it’s getting easier and easier. I hope I won’t drink ‘ Red Bull ’ Can drink red wine slowly. "

　　"AI application, semi-artificial intelligence for traffic monitoring"

　　Wang Xiaozhong, Senior Director of R&D of JD.COM Mall, said that the biggest difference of JD.COM double 11 this year is the application of AI technology. "Taking online traffic monitoring as an example, semi-artificial intelligence based on detailed monitoring data has been realized this year, and it is expected that next year ‘ JD.COM 618’ With ‘ Double 11’ It can achieve a large degree of full artificial intelligence. " (End)