How to advance the automobile industry when digital transformation enters the deep water period？

In 2024, the development of the automobile industry has a new anchor point. These hot words, such as "artificial intelligence+",new quality productivity, new consumption, big model and big data, have found their foothold in the automobile industry. In this year’s government work report, it is once again proposed to vigorously promote the construction of a modern industrial system and accelerate the development of new quality productive forces. Digital transformation is the only way to develop new quality productivity. Especially with the popularization and application of new technologies such as new energy, 5G and AI in the automobile industry, the automobile industry will also usher in two historic opportunities of "intelligence+globalization". How to write a new answer sheet for the times is an important topic that the automobile industry should consider.

Intellectualization of numbersTransformation has become the necessity of the development of the automobile industry.

At present, the new energy automobile revolution is erupting, which makes China infinitely close to the leading node of automobile manufacturing. Some experts in the industry said that in the new energy era, the market share of automobile brands in China has exceeded 60%, and it is expected to challenge 80% in the next 10 years … At the same time, it demands a change in the user side, from the functional orientation of a simple vehicle "car" to "experiential travel service". In the face of a future full of variables and challenges, how can we win?

In an interview with a reporter from China Auto News,Li Liang, general manager of Meiyun Zhishu Consulting CenterIt is said that in the era of "software-defined car", digitalization is building a brand-new world of Internet of Everything. The value of digitalization for the automobile industry lies not only in improving production efficiency, but also in meeting the diversified needs of the market. With the rapid development of the consumer market, it is necessary for the automobile industry to deeply connect users, accurately reach marketing, iterate R&D, production and sales more quickly, and speed up the listing cycle of new cars to adapt to market changes.

In recent years, with the development of science and technology, the automobile industry has entered the era of "new four modernizations", and the transformation of digital intelligence has become the inevitable development of the automobile industry. The automobile industry is undergoing subversive reconstruction. New technologies, new models and new formats are pushing the traditional chain relationship to evolve into a network ecology with multi-fields and multi-agents developing together. More and more automobile and parts manufacturing enterprises are exploring digital transformation.

In Li Liang’s view, human history has entered the era of Industry 4.0, and digital transformation has become the development trend of all walks of life. As the supporting industry of the national economy, the automobile industry is also facing the development opportunities brought by digitalization. Intelligentization, digitalization and new energy have become the two major driving forces and engines for the accelerated transformation of the automobile industry, and a new development path is being opened up.

overallhelping handDigital transformation of car enterprisesstairs

However, digital transformation, like any technological revolution in history, faces many challenges while enjoying the development opportunities brought by change. The diversified, young, personalized and increasingly fierce automobile consumption market has put forward new challenges to the transformation and upgrading of automobile enterprises.

How to deal with challenges and how to solve pain points? Li Liang gave his own answer.

Li Liang introduced that based on years of deep cultivation in the automobile industry, Meiyun Zhizhi has accumulated rich industry experience in automobile OEMs and auto parts industries from traditional automobile enterprises to new energy automobile enterprises, from commercial vehicles to passenger cars, from foreign joint ventures to domestic brands, and based on insight into industry trends, it provides leading digital transformation services for automobile enterprise customers.

Especially in view of the business needs of the automobile industry, Meiyun Zhishu advocates examining the business pain points in the whole value chain, breaking the isolated value system and internal communication barriers, relying on the best practices and industry precipitation of Midea to create a "five-number scheme" for the automobile industry, starting from five business areas: digital factory, digital marketing, digital supply chain, digital quality and digital operation, and helping automobile enterprises to digitally transform and advance, comprehensively enhance their core competitiveness and achieve high-quality development.

For example, in the digital factory, Meiyun Zhizhi helps the digital transformation and upgrading of the auto parts industry factory from factory planning, simulation verification and optimization to digital factory landing. By defining the digital scene of the auto industry, it covers the fields of park/factory planning simulation, punching, welding and coating general process simulation, assembly simulation, automation/electrical virtual debugging, logistics simulation, digital twinning and so on, and realizes the effective management of "man-machine-environment".

In terms of digital marketing, Meiyun Zhishu Auto Parts Solution advocates "establishing a customer-centered marketing system". Through the opening of the full link of LTC, the efficient operation of marketing business, the integration of industry and finance, the visibility of the whole order process and the wisdom and agility of business decision-making will be realized, and finally the customer satisfaction will be improved.

In terms of digital supply chain, Meiyun Zhishu advocates "focusing on meeting customers’ needs", and OTD(Order To Delivery) connects business flow, capital flow and information flow end-to-end, and horizontally "takes customers’ orders as the leader", creating an integrated operation system, opening up the whole link of order plan, material plan, workshop plan and logistics storage plan, dynamically balancing production and sales, and promoting cooperation between production and supply; Vertically, starting from the operational management indicators, the key control points are transparent, visible and controllable through the supply chain control tower, and the overall efficiency of the supply chain is improved.

In terms of digital quality, Meiyun Zhishu builds a three-level total quality management system for vehicle enterprises, realizes one-stop management of quality data through quality big data operation, full value chain quality business empowerment and comprehensive supplier quality monitoring platform, and continuously deepens the quality management of R&D, suppliers, mass production (manufacturing) and after-sales service, and at the same time precipitates quality data into the data center (big data operation platform) for intelligent analysis, early warning, control, prediction and decision-making.

In terms of digital operation, Meiyun Zhishu insists on "vertical to the end" and "horizontal to the edge" when disassembling the target horizontally at all levels, ensuring that the strategic KPI indicators are in place at all levels and in all fields, and counting the achievement of performance indicators from bottom to top, and continuously empowering enterprises to operate digitally.

According to reports, Meiyun Zhishu has been deeply involved in the auto parts industry, and has served more than 30 vehicle companies and 10 large-scale industry-leading auto parts companies, including Dongfeng Motor, Guangzhou Automobile Group, SAIC Motor, Changan Automobile, Zero Run Automobile, Great Wall Motor, Yada Group, Jinlong Bus, Emma Technology and other pioneering enterprises.

Stimulate new kinetic energy of automobile industry

At present, market involution is accelerating, industry competition is intensifying, economic recovery is slow, and the surrounding environment is full of all kinds of uncertainties. With the rapid growth of business, the complexity of the supply chain of automobile enterprises is rising, and it faces many challenges such as low efficiency of supply chain cooperation and uncontrollable compliance risks.

Taking the global leader of new energy vehicles as an example, based on the integrated intelligent procurement platform, Meiyun Zhishu provides insight into the supply chain cost reduction and efficiency improvement space from planning, fixed-point to delivery, and realizes one-click intelligent matching and supply and demand matching with the help of the material planning platform, ensuring productivity improvement, effectively controlling 136 compliance rules points and 27,000+supplier user platforms. The paper documents will be reduced by 60%, the cross-role collaboration efficiency will be improved by 30%, the cost accuracy will be improved by 10%, and the supplier’s cost will be saved by 10%. Through the agile closed-loop management mechanism of 360-degree events in the production site, the product manufacturing quality will be improved, and a double cycle of precision marketing and public opinion recovery will be established to realize the deep connection between car companies and end users.

Under the situation of "involution" of the industry, the "shutdown and turn" of automobile brands is coming into reality. But every new era has a "key" to open a new future. From fuel vehicles to electric vehicles, a larger open market is accelerating. In the future, I hope that more and more "Meiyun Zhishu" can join hands with more automakers, parts and industry partners to stimulate new kinetic energy in the automobile industry.