Xu Lei, a businessman who went forward, and his uncle Nanpai, who couldn’t go back.

Author | Gu Han

Editor | Li Chunhui

　

On March 29th, a high-level hot search of "15.47 million shares of Nanpai Sanshu Company were frozen" attracted a lot of attention.

　

　

Reading the news carefully, it is not difficult to find that the accident happened not to Nanpai Uncle himself, but to Lewei Investment Center in Ningbo Meishan Bonded Port Area, one of the shareholders of the company. Later, Quantum Entertainment also responded that the shareholder holds 12.3163% of the shares and does not participate in the company’s daily operation decisions, and the incident will not affect the company’s daily operations.

　

However, this does not prevent a large number of "rice" from gathering in this entry to gloat and shout that Xu Lei (Nanpai Uncle’s real name) writes a book honestly or surrenders the copyright. The intense emotion of powder powder and black makes many passers-by look puzzled.

　

For the old readers of Tomb Raiding Notes, the pure net writer was the best uncle, and now the businessman Xu Lei is active. The deep responsibility of love is to awaken the former.

　

But obviously, Nanpai Sanshu himself doesn’t think so.The IP era has given too many choices to the great writers of the net. Nanpai’s uncle is not the one who was trapped, but the one who took the initiative to chase the waves.-in order to achieve a high degree of control and deep participation in the development of Tomb Raider Notes.

　

Moreover, in recent years, Xu Lei has reached out to other people’s IP in various ways. Otter Culture, the producer of Hao Yi Hang, a popular player of "Dan Gai 101", is a subsidiary of Nanpai Pan Entertainment (formerly known as Nanpai Investment and now known as Quantum Pan Entertainment).

　

According to the enterprise investigation, the latest renaming took place in June last year.Also in 2021, Quantum Pan Entertainment invested in a number of new companies, such as Jiasen Film, Quantum Film, Bingou Film, Youmu Film, etc. In addition to filing the drama series "Hidden Sea Flowers" and "Southern Archives", it also officially announced the short play "19th Floor" of Cai Jun IP infinite flow for mango monsoon.

　

There seems to be two choices in front of Nanpai’s uncle. On the one hand, it is to make every effort to steal the universe and make up with the book powder. On the other hand, it is a multi-party layout, gradually reducing the color of the stolen IP of the company and himself.

　

Can an adult really want all of them, or will reality finally make a choice for him?

　

How much love can you have again in the stolen pen series?

　

The series of TV dramas with stolen pens can be roughly divided into the series of online dramas run by Huanrui, and other dramas run by Sanshu (movie version, as well as previous biography and new biography …). After the disastrous Genting Palace last year, Huanrui Edition finally withdrew from the historical stage, and his uncle had not had time to restart this biography. At present, several large-scale projects known mainly focus on expanding the pen-stealing universe.

　

Specifically, it includes: "Tibetan Sea Scale" released in Youku in 2017 together with "Restart"; "Old Nine Gates 2" appearing in the new film list of iQiyi; Southern Archives filed at the end of last year; And "Tibetan Flower", which started shooting at the beginning of this year and was jointly produced with Penguin Film and Television.

　

Edward Zhang, who had previously made a guest appearance in Wu Laogou in Old Nine Doors, starred in Wu Xie, and newcomer Zhang Kangle starred in Zhang Qiling.

　

Film and television can expand the influence of IP, but too successful film and television may not be a good thing for everyone. For example, the Harry Potter series, with only one film version, has been serialized and shown worldwide, and the actors have become the "spokespersons" of this IP in the third dimension to some extent, so they can reunite and sell their feelings without the original author. On the contrary, the original author was completely abandoned because of political correctness.

　

"Tomb Raider Notes" is shot for different people at a time, and the traffic idol with its own IP is often enabled, which intentionally or unintentionally prevents this from happening.For a long time, the struggle for the right to speak related to stealing pens only happened in the second dimension, between the author and his colleagues. In the third dimension, almost no one endangered Nanpai’s "spokesperson" status, and love and hate were tied to him.

　

Until 2020, "Restart" and "The Ultimate Notebook" upset this balance. The former was personally operated by Nanpai’s uncle, and finally it was inevitable to inject water into magic change. The latter’s "lei content" is 0, but it is more in line with the understanding and interest of fans and peers, and finally gets high emotional scores in Douban.

　

　

Linghe culture, the producer of The Ultimate Notebook, and even some main actors have been placed in a position similar to that of his uncle. Since then, the fan group who stole pens, and the part that is willing to accept live-action movies, has split.

　

In other words, the Southern School originally thought that after the copyright of this biography was recovered in 2019, there was only one film and television version, which could grow slowly on the basis of "Restart", but the reality was a sudden increase in pressure.

　

In fact, year after year, the idea of "stealing the pen universe" in the South School has become more and more specific. In July last year, his uncle revealed to the media that the "pen-stealing universe" will have four story lines: ancient (Wang Jia VS Zhang Jia), Republic of China (Old Nine Gates), modern (the iron triangle of this biography) and future (the new generation), and he will consider shooting independent online movies for the top 20 people in the pen-stealing universe, even not excluding parallel universes.

　

From the article "The expanding" pen-stealing universe "will become China’s Marvel Comics? | Interview with Nanpai Sanshu

　

However, how many percent of these ideas can be realized when the risk of tomb-robbing adventure theme is not reduced, the audience is shrinking, and the fans are centrifugal due to poor IP development? At least in Edward Zhang’s performance of Wu Xie’s "Hidden Flowers", many books did not feel new hope, but were familiar with the heart attack.

　

In those years, his uncle had a sideline.

　

There are many kinds of great god writers. Some traditional literati or social scarers only sell copyright, and other links are not deeply involved. But obviously, Nanpai’s uncle is not in this category.

　

He was once rated as "born with the blood of Zheshang". In addition to his advanced copyright awareness, he was able to talk about IP methodology very early, and he was also very talented in fan operation.Online and offline, Nanpai Sanshu maintained frequent interaction with readers. In 2015, the first broadcast of online drama was everywhere, and he quickly responded on Weibo. Up to now, Nanpai Sanshu’s "enjoyment" of maintenance and stepping back is no less than that of medium-flow stars.

　

　

Traffic itself is an asset, not to mention a super IP such as Tomb Raider Notes. After his fame, but before his own company was mature enough to independently create Restart, Nanpai’s three uncles carried out various "sideline businesses":

　

In 2011, as the deputy editor-in-chief of Mill Iron Books, he founded the magazine Super Good-looking and served as the editor-in-chief. In September of the same year, Man Factory Studio was established, and in-depth cooperation with Cang Yue, Yan Kai, Yao Feila, etc. was carried out, and many excellent original story cartoons were launched.

　

In 2015, we joined hands with Tencent Entertainment and Pixel Software to create "Brave Adventure", which is claimed to be a new mode of interaction between IP sources such as literature, games, animation, film and television from scratch based on the global adventure worldview built by his uncle. The animation version has a high score, but it stopped broadcasting after two seasons, and other development methods have a smaller splash.

　

In 2016, he served as the producer of Hunan Satellite TV’s weekly drama "Looking for Love Adventure", mainly responsible for the design and guidance of treasure hunting scenes and plots such as underground palaces, temples and Buddha statues in his works.

　

In 2017, he served as the chief screenwriter of Hunan Satellite TV variety "Seventy-two-story Miracle" and appeared in it.. The program invited Wu Yifan, Zhao Liying and other hot traffic at that time, the rising fresh meat Leo, and the variety beast Zhang Wei, which were still incredibly ugly and became a topic for a while.

　

　

In those few years, everyone has not lost the freshness of the theme of tomb-robbing exploration. These two cooperations of Hunan Satellite TV are obviously from the author’s identity of Nanpai Uncle’s tomb-robbing novel.

　

However, in 2021, CCTV broadcasted the archaeological excavation of Sanxingdui to connect with Nanpai’s three uncles, and the animation of "Qinling Shenshu" was premiered in cooperation with Sanxingdui Museum, which caused an uproar on the Internet. The original sin of robbing a tomb, destroying cultural relics, and the original sin of "Tomb Notes" were all brought out for discussion and condemnation. The atmosphere of public opinion is very different from that of that year.

　

Hard candy jun boldly said that stealing pen IP is very rare, and fans love and hate for a long time. However, the existence of these two original sins has already set a ceiling for IP development.

　

IP architect, the sense of smell of the great god author?

　

Before "Tan Gai 101" was cool, the copyright destination of the popular original Tan was a hot topic on social media. In addition to Hao Yi Hang, well-known original IP such as Breaking the Cloud, Coming into Wine and Changliu Xie are also in the hands of Nanpai.

　

I haven’t finished filling my own pit, but I have to intervene in other people’s IP development, which is also a point that many people spit out Nanpai Sanshu. But in fact, there are signs of this.

　

In 2016, famous writers from sci-fi, suspense and Xianxia types, such as Wang Jinkang, Zhou Haohui and Fresh Fruit, attended the launch conference of Fun Entertainment Grand Plan of Nanpai Pan Entertainment. The "IP architect" who casts a wide net and fights for judgment is the most important sideline that Nanpai’s three uncles have researched for themselves.

　

The earliest and most mature way to promote this kind of cooperation is the "fruit-pie alliance" jointly established with Fresh Fruit. Or, to be exact, it’s three parties: uncle, fruit and Bai Yiqi. According to the enterprise investigation, Linghe Culture still holds 11% of the shares in the company.

　

In 2017, when it won 80 million A+ rounds of financing, the four major projects jointly produced by Guopai were Sha Qianmo of Xian Xia Romance (the novel was not finished), Source Universe (the first space science fiction online drama in China), Fox Demon Little Matchmaker for Tencent Animation (now developed by the gravity of stars) and Golden Pupil, which participated in the investment. In the end, only "Golden Pupil" successfully landed and recorded this cooperation.

　

　

After that, Guopai successively released the sci-fi online movie Space Community (2021) and the ancient puppet drama The Unattainable Chitose (2022), and expanded the script killing business in the middle. In March this year, it filed a fairy sweet pet comedy "The Fairy Comedy" in cooperation with Deyun Society. The play is adapted from Qiman’s novel "Fairy Giving Pregnancy", directed by Shi Lei.

　

Of course, now in Xianxia, Nanpai has a new brand of otter culture, which has a strong momentum.. The company was founded in 2019, and the S+-rated Hao Yi Hang is its first step into the film and television industry. After the suspension of the reform, the company announced "Long Moon and Bright Moons" at the end of the year, and the efforts spent in exploring the art of Xian Xia drama and dealing with Leo fans were not wasted. On March 31, the play was finished, occupying a number of hot searches.

　

　

In May last year, Otter Culture also put on record a 40-episode costume drama called Bi Cheng Ji. However, it is also said that this is the name change of Hao Yi Hang.

　

As for suspense, Nanpai Pan Entertainment established Frog Brothers Film with Zhou Haohui earlier to jointly develop and construct the suspense universe. The domestic reasoning writer’s bumpy film and television road was mentioned by Hard Sugar Jun before. At present, the official micro-film of Frog Brothers has been cancelled, and the only successful projects seem to be two online movies, Arabian Nights, which cooperate with Wanhe Tianyi.

　

At present, in the suspense of the non-stealing pen series, the latest project of Nanpai is the mango monsoon new drama "19th Floor". The play is adapted from Cai Jun’s infinite flow elemental novel Nineteen Layers of Hell, and its positioning is "suspense adventure of youth", with Cai Jun as the chief producer. The joint production and contracting column directly hangs the parent company’s quantum pan-entertainment.

　

In science fiction, Nanpai Pan Entertainment co-founded Mercury Culture Studio with veteran writer Wang Jinkang, and selected 10 IPS for adaptation and cooperation. At present, the actual finished products are mainly short films, including "Sunday Eternity" (the original "Sunday Virus"), which was recorded in January 2021, and "Song of Life", which was unveiled at the Shanghai Film Festival in June of the same year.

　

Similar to "19th Floor", the sci-fi side also has a big IP that was suddenly announced elsewhere, namely "Linglong" with high scores.In May last year, Linglong announced that it would develop a live-action version. The project was jointly produced by the original animation art and painting Kaitian, the middleman company Zhonghui Film and Television and Nanpai Pan Entertainment, and Nanpai Sanshu was the screenwriter.

　

For this trend, many people were caught off guard, but Nanpai’s uncle did not lose his true colors. He quickly said in Weibo that he would lift the iron with the actors after the live-action drama started shooting.

　

　

In addition, in recent years, Nanpai’s three uncles have also dabbled in micro-short plays, and have launched derivative short plays such as Ping Yao’s past, Echo of Moon Meteor and sci-fi sitcom Space is a bit hot. The latter two films brought out another brand of quantum film. In January this year, Quantum Pictures filed a 24-episode "Fireworks Archives". Whether it is still a short play or not is not clear for the time being.

　

It is not difficult to see that the actual development situation is very different from the blueprint depicted at the press conference that year, and there have been several changes from the partners to the cooperation methods. What is rare is that the main directions of science fiction, suspense and Xianxia have been maintained, and at most, the temptation to change has not been resisted in the middle.

　

However, the most fatal point is that Hao Yi Hang was intercepted, and other projects were mushy and new. So far, there is no answer as to how it is better for Nanpai team to engage in other people’s IP than to engage in their own pen theft.

　

As a matter of fact, the great god writers who are going further and further on the road of "doing nothing" are far more than Nanpai Sanshu.. In addition to its own IP movie "Shanghai Fortress" and drama series "Kyushu Dimly Recorded", the Linglong culture in Jiangnan has also produced Wen Ruian’s martial arts drama "Who is a hero" and the original sweet pet drama "My villain boyfriend" in recent years. In fact, it is understandable that the difficulty of making "Dragon" film and television is higher than that of stealing pens, but the company still has to eat, right?

　

From 2015 to now, film and television companies have been shuffled round after round, and the IP wave has also risen and fallen, and finally tends to a more rational normal. Companies with big-name authors as the core, such as Quantum Entertainment and Linglong Culture, theoretically have the unique advantages of continuous hematopoiesis and centripetal force for other authors. However, whether this is true or not, and whether they will be favored by the times again, will ultimately be judged by the content taken out.