Two mobile phones and a tablet computer are playing live pictures of different platforms and different anchors on the screen. The anchors introduced all kinds of goods impassioned or confidentially. Dai Ying (pseudonym), a resident of Haidian District, Beijing, sat in front of three devices and carefully recorded the goods and prices to be purchased in a notebook.

　　With the sound of "three, two, one, link up" on the screen, Dai Ying quickly picked up his mobile phone or tablet computer for an operation. Then, his frowning brows slowly unfolded, revealing a satisfied expression, as if he had won a battle in just a few seconds.

　　This "third-line battle" has been going on in Dai Ying for nearly two weeks.

　　At the end of October this year, the "double 11" activities of major e-commerce platforms began one after another, and the live broadcast room became the main battlefield. "I feel that the price of the live broadcast room is much lower than the usual price, especially for several big anchors, and there are various big discounts in the live broadcast room. There are so many people in the live broadcast room that if I don’t keep watch, I may be robbed. " Dai Ying said that during the "double 11" period, she had bought more than 20 items, all of which were placed in the live broadcast room.

　　Like Dai Ying, during the "double 11" period, there are not a few consumers who mainly rely on the live broadcast room to purchase goods. The main reason why they choose the live broadcast room is that they think that the live broadcast room will be much cheaper than usual. Many consumers also said that there are often welfare activities such as "Red Packet Rain" and "Top 1000 Orders Plus Gifts" in the live broadcast room, which makes people very eager to participate.

　　However, is it really cost-effective to bring goods live during the "double 11" period? Is there any basis for the "lowest price of the whole network", "live broadcast at a broken price" and "below the floor price" that the anchors keep emphasizing? Is the promise of "the top ×× buyers enjoy the gift" mentioned in the live broadcast credible? With these questions, the reporter of "Rule of Law Daily" launched an investigation on the phenomenon of live broadcast of major e-commerce platforms during the "double 11" period.

　　Live broadcast is hot during the big promotion period.

　　Related problems followed.

　　"Girls, the annual ‘ Double 11’ Here we go again ""Baozi, I asked you for this product at the lowest price ever, remember to buy it ""Only fans in our live broadcast room have this benefit, so hurry up and snap it up "… …

　　Major e-commerce platforms, the "double 11" promotion activities are in full swing, and the live broadcast room has a hot atmosphere. From the head anchor with tens of millions of fans to many new small anchors, as well as many stars and online celebrity, they have joined the tide of e-commerce live broadcast one after another, and frequently appeared in the "double 11" period with goods.

　　According to the data of Tmall double 11, the live broadcast of Taobao increased by 600% and the transaction volume of waist anchor increased by 250% in the first hour of sale on October 31st. The data of the live broadcast room of the head anchor is amazing: on October 24th, the live broadcast room in Li Jiaqi was watched by 460 million people, and the single live broadcast accumulated 254 million praises. On October 29th, Dongfang selected Shandong Haowu live broadcast with 40 million real-time viewers and total sales of 120 million yuan.

　　The popularity of the live broadcast room has spawned a large number of "crazy" consumers.

　　The reporter browsed a number of social platforms and found that before some e-commerce platforms officially launched the "double 11" activity on October 24th, the Internet was already flooded with a large number of "homework posts" for shopping in the live broadcast room. By comparing the prices of products in the live broadcast room, the most worthwhile "king of cost performance" was analyzed. On the evening of October 24th, after the e-commerce platform "double 11" officially started the pre-sale activity of paying the deposit, the related topics were even more hot. A number of brands that were quickly snapped up after being put on the shelves in a live broadcast room of a head anchor have successively boarded the hot search. Many netizens lamented, "The live broadcast room is too hot" and "I can’t grab it at all. I beg the anchor to let me spend this money." "Fortunately, I bought it. When I saw that everyone said it was difficult to grab it, I really regretted not buying two more sets."

　　Ms. Wang, a resident of Hexi District, Tianjin, told the reporter that she mainly paid attention to the live broadcast rooms of several head anchors, because she felt that they had a large number of fans and could talk about large discounts on goods. These anchors usually pre-heat the goods to be served that night on their official accounts. She first thinks about what to buy and waits for the link to snap up in the live broadcast room at night. "From daily necessities such as toilet paper to skin care products, ‘ Double 11’ I am like hoarding goods, and I can buy more than one year. "

　　The excitement in the live broadcast room made many people "go to the top", but after the excitement subsided, many consumers called "the head down" after receiving the goods.

　　Recently, the reporter searched for keywords such as "double 11" and "Live Room" on a third-party complaint platform, and found that a large number of consumers spoke out. Judging from the contents of complaints, the problems reflected by consumers mainly focus on false propaganda, wrong goods, no refund or exchange, no insured price and so on.

　　A consumer posted: "I bought an air cushion liquid foundation in the live broadcast room, but after receiving the goods, I found that it did not match the contents of the gifts introduced in the live broadcast room. The original purchase link has changed the description, but I can still go in from the live broadcast room. Undoubtedly, it is a deliberate drainage to mislead consumers. Find the merchant and the anchor customer service for feedback, and the other party has not given a reasonable answer. "

　　In the view of Jangdo, a partner of deheng law offices, during the "double 11" this year, live broadcast with goods became one of the main ways for merchants, while the promotion rules became more and more complicated, and the variety of live broadcasts was confusing. Changing from simple promotion to live delivery can help businesses to further increase sales, but the false publicity, quality control problems and after-sales problems caused by live delivery also bring consumers a bad experience.

　　Deliberately rendering attractive purchases

　　The promise of low price is not reliable

　　Many interviewed consumers bluntly said that the way they participated in the "double 11" activity was mainly to place orders through the live broadcast room, in order to make the live broadcast room more favorable.

　　After watching several live broadcasts recently, the reporter found that the price is indeed the main selling point of the anchor when introducing the product. Many anchors even use words such as "floor price", "lowest in the universe" and "below the reserve price" in the live broadcast room to highlight the preferential price of goods. Words such as "the last live broadcast at a broken price, it’s out of date" and "miss today, wait at least another year to get this good price" frequently appear in the anchor’s mouth, constantly urging consumers to place orders.

　　When the anchor launches a low price, it is often accompanied by a large number of "stocking suits". For example, a mask needs to buy 10 boxes to enjoy the preferential price; If you only buy one essence, the price is not much different in peacetime, but if you buy three, the price will be greatly reduced. Some live broadcast rooms will also offer "extra benefits", such as "the deposit can be waived if you pay the deposit in the first 11 minutes" and "the top 1000 orders will be given extra gifts".

　　A consumer named "One Seven" told reporters that sometimes there may be no need for so many things, but the price of the stocking suit is much more cost-effective than that of buying it alone, so even if it may not be used up, it will choose to buy it. And how many top orders have welfare activities, because of their competitive nature, which makes people particularly want to place orders.

　　However, in the view of Xiaojuan Zhu, an associate professor at China University of Political Science and Law, there are many things that can be criticized in the hype sales model of the e-commerce platform live broadcast room. For example, the form of "stocking suit" is obviously suspected of being induced. Consumers often consume and hoard goods because of the so-called low price, which eventually exceeds their own needs and causes waste. "The anchor should have a higher obligation to check the product quality and publicity scale, and the anchor with wide influence should also bear social responsibilities such as leading rational consumption and avoiding extravagance and waste."

　　Xiaojuan Zhu believes that the price advantage is one of the competitive advantages of live broadcast with goods. All kinds of gifts, concessions and other forms mainly depend on the "head anchor"’ s qualification to negotiate and bargain with brand merchants by relying on the scale effect. However, various preferential policies and applicable conditions will consume consumers a lot of energy and may not get the expected results. Promises such as "the first ×× orders have benefits" are difficult to prove in the follow-up, and it is difficult for consumers to provide evidence, which makes it difficult to claim rights. These drainage gimmicks are more to attract consumers to place orders irrationally, and the so-called promises are often difficult to be fully fulfilled.

　　Judging from the main selling point of price, the final price of live broadcast with goods during "double 11" may not be "the lowest in the whole network".

　　According to media reports, recently, some consumers complained that a Shiseido Yuewei water emulsion set was sold in a live broadcast room of a head anchor, and the price was 1240 yuan after various discounts. However, in the early morning of November 4, the same product of Shiseido and the store could be bought for only 888 yuan, and the difference was more than 300 yuan. Shiseido flagship store replied that it was a system failure and an abnormal order. Shiseido removed the link to the product after consumers who placed orders in several live broadcast rooms demanded insured prices. At present, Shiseido’s solution is to uniformly refund orders with abnormal prices and give them appropriate compensation.

　　In this regard, many netizens questioned, "If the live broadcast room is not the lowest price, why should I rush to buy it in the live broadcast room every second?" "The anchor’s low price has become expensive, and consumers should be given an explanation."

　　In fact, the use of various extreme words such as "lowest" and "floor price" is inherently problematic.

　　Chen Yinjiang, Deputy Secretary-General of china law society Consumer Protection Law Research Association, said that the advertising law clearly stipulates that the use of extreme words such as "superlative" and "best" is prohibited, and the citations such as data, statistical data, survey results, abstracts and quotations used in advertisements should be true and accurate, and the source should be indicated. If the cited content has the scope of application and the validity period, it shall be clearly stated. The Law on the Protection of Consumers’ Rights and Interests stipulates that the information provided by business operators to consumers about goods or services should be true and comprehensive, and no false or misleading propaganda is allowed. The act of promoting "the lowest in the whole network" and "the lowest in the universe" in the live broadcast room is obviously suspected of violating the relevant provisions of the Advertising Law and the Consumer Protection Law, and is suspected of falsely exaggerating publicity, which damages consumers’ right to know and choose.

　　Experts interviewed believe that although it is reasonable to promote products through live broadcast rooms, if there is a big difference between the price of live broadcast rooms and the price purchased by consumers themselves, the price of live broadcast rooms will form a monopoly, which will not only harm the legitimate rights and interests of consumers, but also be detrimental to the development of online e-commerce platforms.

　　Commodity quality problems continue.

　　The anchor with the goods is hard to blame

　　In the interview, some experts said that although the live delivery mode has brought consumers a brand-new consumption experience, as a new online trading mode, the live delivery mode involves many business entities and complicated legal relations, and the current relevant laws and regulations are not clear enough, which damages the rights and interests of consumers from time to time.

　　Chen Yinjiang said that some platforms audit the qualifications of settled businesses, the daily management is not in place, the after-sales service channels are not smooth, and the after-sales service personnel are not professional. In particular, some short video platforms have obviously opened the function of merchants’ presence, and actually carried out e-commerce business activities, but they think that they are only video platforms providing social entertainment services, so as to avoid the legal responsibility that they should bear as e-commerce platforms. Some anchors with goods lack the awareness of honesty and law-abiding. In order to realize the realization of traffic, they do not hesitate to exaggerate publicity, sell fake and shoddy products, or deceive consumers through sad selling. Some live sellers think that they are small and sporadic transactions, so they don’t have to register, so they don’t have to bear the legal responsibility of the operators. Even if they are complained, they can re-register and continue to bring goods illegally.

　　As the main person appearing in the live broadcast room and the main interpreter of the product attributes, if there is a problem with the follow-up products, consumers need to protect their rights, and the anchor bears the brunt. The events of "rollover" of the anchor in the live broadcast room due to various problems also occur frequently.

　　On October 28th, some netizens posted that an anchor with tens of millions of fans on a short video platform had quality problems in instant foods such as steamed bread and wide flour sold in the live broadcast room, such as the total number of colonies and excessive additives, which had been punished by relevant departments, and even some children’s foods had problems. Subsequently, the anchor responded that the food manufacturer did have problems and was punished, but the goods it sold did not belong to the same batch. In the future, it will strengthen the selection of products and strictly control the quality.

　　If the consumer does not guarantee the price, the gifts and promises are different, the product quality is poor, and the delivery is delayed after shopping in the live broadcast room, does the anchor need to bear the responsibility?

　　Jangdo said that the identity of the anchor in the live broadcast room is complicated, and whether the anchor should bear the responsibility and what responsibility should be taken depends on the situation. If the anchor is self-produced and self-sold, and consumers claim their own rights and interests, the anchor shall bear civil liabilities such as returning goods and compensating for losses, and may also bear punitive damages. If the relationship between the anchor and the merchant is a labor contract, consumers claim that their rights and interests are generally borne by the merchant. If the relationship between the anchor and the merchant is a contract, then the anchor may take into account the roles of advertising operators, advertising publishers and even advertising spokespersons.

　　Jangdo believes that if there is false propaganda, the anchor may bear corresponding legal responsibilities. The anchor shall be jointly and severally liable with the merchant for the false advertisement of goods or services related to consumers’ life and health, which causes damage to consumers. If the false advertisement of goods or services other than those related to consumers’ life and health causes damage to consumers, if the anchor knows or should know that the advertisement is false but still designs, produces, represents, publishes or makes recommendations or proofs, it shall also bear joint liability with the merchants. If the information expressed and conveyed by the anchor when recommending goods in the live broadcast room is exaggerated or even distorted, it may also violate the anti-unfair competition law and need to bear corresponding responsibilities.

　　Live broadcast with goods needs to be standardized

　　Fully implement the platform responsibilities.

　　In fact, the chaos of live broadcast with goods has existed for a long time, which has become more and more prominent in the fiery atmosphere of big promotion activities such as "double 11".

　　In order to regulate related chaos, relevant state departments and local governments have successively issued relevant policies and regulations. In April 2021, seven departments, including the National Network Information Office and the Ministry of Public Security, jointly issued the Measures for the Management of Webcast Marketing (Trial), which clarified that the live marketing platform should establish and improve mechanisms and measures such as account registration and cancellation, information security management, marketing behavior norms, minor protection, consumer rights protection, personal information protection, and network and data security management.

　　The local standard of Guangzhou, Guangdong Province, Marketing and After-sales Service Specification for Live E-commerce came into effect on October 14th this year. From the two dimensions of marketing and after-sales, the qualifications, requirements, responsibilities and obligations of the anchors, live marketers, live marketers’ service agencies, live marketing platforms, live broadcast room operators and merchants who carry out live broadcast marketing activities were defined and included in the standard.

　　It is worth noting that many market supervision departments and consumer associations across the country have recently issued documents to "cool down" the hot live broadcast. For example, the Market Supervision Bureau of Maanshan City, Anhui Province issued a reminder that when consumers participate in live shopping, they should give priority to the regular live platform, place orders carefully for live broadcasts through social media and other channels, don’t believe in advertising with absolute terms, and don’t be misled by the promotion of obviously low-priced goods. Before placing an order, you should know the source, function, quality, effect and price of the goods recommended by the anchor, and know the real information of the goods. Don’t blindly follow the trend and make impulsive consumption. After placing an order, you should keep relevant business information, live link, order voucher and other information, so as to contact the after-sales service in time to solve problems.

　　During the promotion period, the live broadcast of goods continued to rise. For all kinds of live broadcast chaos, many experts interviewed said that it is still necessary to strengthen rectification in a multi-pronged manner.

　　Jangdo believes that the system of laws and regulations should be improved first, and the relationship between anchors, e-commerce platforms, live broadcast platforms and their responsibilities should be further clarified to fill possible legal gaps. Secondly, the relevant regulatory and law enforcement departments should strictly enforce the law and establish an irregular inspection mechanism for the live broadcast platform.

　　Chen Yinjiang suggested that the platform responsibility must be clarified and compacted. Whether it is a traditional e-commerce platform or an emerging short video platform, as long as it provides online business premises, transaction matching, information release and other service functions for live broadcast activities, it must fulfill the legal responsibilities of e-commerce platform operators. Relevant platforms should not only improve the qualification review and platform rules of anchors and sellers in strict accordance with the requirements of relevant laws, regulations and policy documents, but also strengthen the daily management of anchors and merchants in the platform, warn the risks of private transactions in a significant way, and unblock the channels for consumers to complain about rights protection, and continuously strengthen the construction of after-sales service system.

　　For the anchor group, Chen Yinjiang believes that as long as it is engaged in live broadcast business activities, it must bear the legal responsibility of the operator and strictly abide by relevant business laws and regulations. Especially the head anchor, every move will have a strong demonstration effect, but also take the lead in obeying laws and regulations, following social public order and good customs, not making false exaggerated and misleading propaganda, and not inducing consumers to trade privately.

　　"Consumers need to raise their awareness of self-protection and consume rationally." Chen Yinjiang said that consumers should keep live videos, chat records, payment vouchers and other evidence, and contact merchants and platforms to solve problems in time. If negotiation fails, you can complain to the consumer association or the market supervision department, and if necessary, you can apply for arbitration or bring a lawsuit in court to safeguard your legitimate rights and interests according to law.

　　 A few days ago, Aika Automobile learned from Changan Auchan that Changan Auchan’s first PLUS flagship product, Changan Auchan X7 PLUS, will be officially launched on October 17, and the pre-sale price range of the new car is 79,900-135,900 yuan. Changan Auchan X7(| Inquiry) PLUS adopts the latest family-style design in appearance and interior, and is equipped with the NE1.5T high-pressure direct injection engine of Blue Whale in power. It is noteworthy that Changan Auchan X7 PLUS has launched a new car reservation policy of "7 pre-sale luxury gifts +2 financial swaps +2 cash-filled red envelopes".

　　 As a heavyweight model of Changan Auchan this year, Changan Auchan X7 PLUS has made great efforts in design. The new car adopts the latest family-style design. The new car offers six body colors: Star White, Starry Blue, Star Grey, Blue Sky, Danqing Blue and Star Canhong. It can be seen that Star Canhong is the main color scheme of Auchan X7 PLUS, and it looks particularly young with the brand-new family-style design of Auchan.

　　 The interior of Changan Auchan X7 PLUS also adopts the young design concept, adopting the embracing center console officially called "Cloud Lake Wide Area", and equipped with a dual screen composed of the popular 10-inch LCD instrument panel and 12.3-inch central control LCD screen. In the central control panel, Onstyle3.0 intelligent control eight nuclear car machine system is integrated, and the hard core strength is beyond doubt.

　　 In terms of power, Changan Auchan X7 PLUS comes standard with the NE1.5T high-pressure direct injection engine of Blue Whale. The maximum power of this engine is 138kW(187 HP) and the maximum torque is 300Nm. The engine is matched with a 7-speed wet dual-clutch gearbox. In terms of performance, the new car’s 0-100km/h acceleration time is only 8.23 seconds.

　　Editor’s comment: Changan Auchan X7 PLUS is a brand-new flagship SUV built by Changan Auchan, and the pre-sale price from 79,900 yuan is also very sincere.

In the past 2023, when all walks of life in the country were looking forward to the beginning of a new economic cycle, the reality did not pick up as expected. Do people stop spending? Is it really a downgrade of consumption? Mr. Shi Haipeng, the founder of the natural continent brand, has different views on this.

In the past few years, the original-cut steak, as a dark horse suddenly emerging in the fresh-keeping industry, not only provided residents with high-quality nutrition from protein in a special period, but also became an entry point for China consumers to get in touch with and understand the world’s high-end ingredients. The natural continent brand, which came out in August, 2023, is a rising star in Ran Ran in the huge original cut steak market.

At present, the original cut steak market can be said to be chaotic. With the rise of short videos and live broadcasts, a large number of original cut steak products are flowing into consumers’ tables. "Original cutting is only the entry standard of steak, not a selling point worthy of praise." Mr. Shi Haipeng, the founder of Natural Island brand, who has been in the marketing industry for 20 years, saw that there are a large number of marketing methods that are inferior and inconsistent in appearance in the original cut steak market, such as using meat from inferior production areas as meat from high-quality production areas, using grass-fed meat as grain-fed meat, and exchanging civet cats with similar looks for princes, and so on.

In the endless stream of marketing words, what was originally only the "original cut" of the industry standard threshold has become a shield for some businesses to earn improper benefits. Some merchants have been advocating that their original cut steaks use GB2707-2016 standard, but the full name of this national standard is "National Food Safety Standard for Fresh (Frozen) Livestock and Poultry Products", which only defines this piece of meat as: live livestock (pigs, cows, sheep, rabbits, etc.) and poultry (chickens, ducks, geese, etc.) after slaughter and processing, in ≤ Meat frozen at -18℃. It can’t prove that this piece of meat was cut from the designated part, and the merchants still have a lot of room to play the ball.

However, the national standard GB/T 17238-2022 is implemented for the original cut steak in Natural Island. This standard specifies the product types of fresh and frozen cut beef, and defines the carcass, bisector, tetrad and cut beef parts. Compared with the standard GB2707-2016, the beef produced under this national standard is more accurate and strict. What parts are indicated in the product information must be.

It is precisely because the natural continent brand does not want to do the bad business behavior of selling inferior beef steaks in the name of "original cutting" that such behavior hurts not only consumers, but also the reputation of the whole industry.

"Advertising marketing can be used in various industries, but beef should not be marketed." Mr. Shi Haipeng saw the chaos in the original-cut steak industry, and he was determined to make a healthy, reliable and more balanced original-cut steak. He led the founding team to visit the world’s major beef producing areas, traveled through North America, South America, Europe and Australia, and finally found satisfactory natural valley-fed beef in France, Ireland and New Zealand.

In the information received by mass consumers, there are only two kinds of feeding methods for steak: grass feeding and grain feeding, but these two feeding methods are not optimal. Simple grass feeding, due to the lack of other nutrients intake, as well as excessive stocking, its meat will be old and firewood, not to mention children eating, adults may not be able to bite; In fact, simple grain feeding mostly relies on violent fattening and composting. For example, in the action of imprisoning cattle, they must eat the grain in front of them before they can move. What’s more, they directly open holes in their bellies and fill them with grain for composting.

However, the natural grain feeding method puts the physiological and psychological health of cattle in the first place, without excessive manual intervention and factory feeding. Mr. Shi Haipeng, who has been in contact with the cattle industry for 10 years, knows very well that cattle is a very delicate animal. Only when its growth environment, mood and physical condition reach high standards, beef will be tender and delicious. The feeding method of natural grain feeding is to restore the grazing nature of cattle, based on more high-quality juicy grass, with scientific grain ratio, and at the same time give cattle sufficient natural pasture space, thus creating more delicious and tender beef.

Respect for nature, respect for the environment and respect for the psychological and physiological health of animals are the basic conditions for producing high-quality and good beef fed by natural grain. One of the key conditions of natural grain-fed beef is not to use hormones and antibiotics. Cows, like people, are easy to infect each other among cattle once they get sick. Once infected, they have to be treated with drugs containing antibiotics. However, because of its superior and broad natural growth environment and scientific grass-valley feeding, the health of cattle is strongly guaranteed. Even if there are sick cows, they will be screened out immediately and will not flow into the table of consumers, so that consumers can truly feel at ease and peace of mind.

Authentic ingredients, natural taste. This is the brand slogan laid by Natural Island brand at the beginning of its establishment, and finding beef fed from natural valley is the first step for Natural Island to serve high-quality food and pursue customers. The pasture fed by natural grain is the natural continent. I believe that in the near future, more and more consumers will recognize and participate in the selection and promotion of natural and healthy ingredients, and Nature Island also hopes to let more consumers in China eat better beef.　

The relaxed little panda saw it, the emotionally stable Capibala saw it, and the graceful giraffe saw it … … August 15th is the National Ecological Day, and the nature school of Hebao Xiaoxian led its reporters to Hefei Wildlife Park for an unprecedented ecological adventure — — Visit the zoo at night. Zhang Jun, a specially invited science tutor and biodiversity science expert of Anhui University, showed us the animals and gave us a vivid and detailed ecological lesson.

Primates are the absolute "protagonists" of the night.

If you want to say what animals in the zoo are the most eye-catching, it must be primate monkeys! On the same day, the reporters of Lianhe Daily first met a group of Japanese monkeys living on the "island".

At sunset in the western hills, the temperature in the zoo dropped a lot compared with noon, accompanied by a breeze, which was cool. Japanese monkeys are like "welcome ambassadors" in Hefei Wildlife Park, performing their own "unique skills": some are grooming, some are fighting, some are taking care of their babies, and some are grabbing food … … The most eye-catching thing is a monkey in the water, which took the initiative to "show" its swimming skills. As the saying goes, "We refuse animal performances, but we can’t refuse that animals have to perform." I saw the monkey swim for a while, grabbed the leaves in the water and fiddled with them, looked and tasted them, and then threw them back into the water.

Later, the reporters of Lianhe newspaper observed the golden monkey, squirrel monkey, ring-tailed lemur, black-and-white colobus monkey, black-capped hanging monkey and white-cheeked gibbon … … Both monkeys and apes are very popular. Seeing everyone’s enthusiasm, Teacher Zhang Jun quickly popularized science: "There are five kinds of golden monkeys in the world, among which Sichuan golden monkey, Yunnan golden monkey and Guizhou golden monkey are rare and endangered animals unique to China, and these two are Sichuan golden monkeys in front of us."

At this time, the reporters of Lianhe newspaper discovered the mystery, and the names of primates were all related to their appearance. That’s right! Everyone observed it very carefully. "For example, Sichuan golden monkeys are also called snub-nosed monkeys because their nostrils are facing the sky." Zhang Jun introduced. What kind of monkey is the prototype of the Monkey King? "Some people say that the Monkey King looks like a macaque, while others say that its coat color is a golden monkey. Because it is a mythical figure, let’s leave it to the students to discuss! "

"Top Flow" Capibala family came to also.

Most people may have this strange feeling about Capibala, the latest "top stream" in the animal kingdom. All this stems from the fact that they accidentally caught fire on the Internet. Some people joked that this is because their emotions are too stable and cured the "impetuous and uneasy" modern people. Visiting the zoo at night, the reporter of Lianhe newspaper and Capibala had a happy encounter.

"It’s Capibala, Capibala!" In the capybara museum, the reporters shouted excitedly when they saw the yearning Capibala. The Capibala family is also enjoying the cool leisurely. Some of them "meditate" on the spot, some feed on the spot, and some are in a daze. As always, they are "emotionally stable" and focus on "don’t move if you can". No matter what happens around them, it can stand upright and fearless.

On the origin of the name of Capibala, Mr. Zhang Jun told us that its scientific name is "capybara" and the English name of the dolphin is "Capibala". The capybara is an animal that lives in South America and the largest rodent in the world. It eats plants for a living. If you look closely, you will find that the capybara has 14 toes, four toes on the front foot and three toes on the back foot.

Not long ago, Hefei Wildlife Park also launched an interactive naming campaign for capybara babies. After everyone’s voting, the names chosen for the little ones were "Jiajia", "Fruit Fruit", "Star" and "Want Want", which means that the country is prosperous. That night, I wonder if these "four little ones" came out to enjoy the cool with their parents!

The little panda full of relaxation hides in the tree to enjoy the cool.

The sunset gradually reddened the clouds in the west, and the whole zoo was shrouded in silence. After passing through the jungle path, two "big eyes" of MengMeng turned on the tree, and the vivid egret lights and giraffe lights showed us the way, and the lights were "fluttering", which made the night tour of this zoo full of mystery and became more interesting.

Arriving at the secret base of the little panda, the garden was silent and empty. "How come there aren’t any pandas!" Some children in the crowd sighed with disappointment. Teacher Zhang Jun’s words immediately aroused everyone’s interest. "If you want to find the panda, you have to look up."

"Wow, in the tree. There are two! " "No, there are three!" Following the direction of everyone’s fingers, I saw three teddy bears lazily "hanging" themselves on the tree, and their limbs were still swinging in the cold. In this cool evening, it was very pleasant. After a while, the fourth one also ran from a distance, slowly climbed to another tree, climbed to the branches of the trunk, and hung himself on the branches with his chest down, which made the onlookers present envious.

Zhang Jun told everyone that at first, the name panda actually referred to the red panda, but after it was "requisitioned" by the "national treasure" giant panda, they had to be called "red panda". Like the giant panda, the red panda’s favorite is bamboo, which is as rare as the giant panda. At present, it is listed as a national second-class protected wild animal in China.

Happy time is always short, and the 90-minute night tour seems to slip away in an instant. That night, the reporters also visited the red kangaroo from Australia, the slender-tailed mongoose who can stand guard, the elegant giraffe, and the alert tiān deer … … A mysterious, interesting and popular science night tour in the zoo ended successfully with laughter.

Xiaoxiande natural pairong communication studio

Hefei Tong Client-Lianhe Bao All-Media Reporter Zhang Mengyi

　　Xinhua News Agency, Beijing, October 6th Feature: China’s "Golden Week" World "Look with Heart"

　　Xinhua News Agency reporter Qiu Xia

　　This year’s "Eleventh" Golden Week, Mid-Autumn Festival is connected with National Day celebrations. Spend a full moon, home and country are United, send reunion wishes to the world and share the joy of the festival. This wonderful time of "Golden Week" is picturesque and has a long meaning.

　　Read a book of China culture.

　　Savoring holiday time is like reading a book of China culture.

　　"The moonlight is the brightest night in a year, and thousands of people enjoy it together." On the occasion of the Mid-Autumn Festival, Eric Dong Bo, founder and chairman of Belgian Paradise Zoo, gave a lecture at the China Cultural Center in Brussels to tell about his deep love with China. "When I was a child, my mother accompanied me to read cartoon story picture books from all over the world every night. I was deeply attracted by the story of the Monkey King, the Monkey King. In recent years, I have revisited the ancient Silk Road and the ancient tea-horse road to further understand the history of China’s trade and exchanges with the West since ancient times. "

　　The Paradise Zoo founded by Dong Bo is the home of Lubi Giant Panda, and there is also a China Garden carefully built by him. Dong Bo said that he hoped that Paradise Zoo would let more Belgians and Europeans know and love China culture.

　　On September 28th, Eric Dong Bo, the founder and chairman of Belgian Paradise Zoo (left from the podium) held the "Chasing Dreams — — My China Story "lecture, telling my love affair with China. (Photo by Xinhua News Agency reporter Zheng Huansong)

　　"The Mid-Autumn Festival symbolizes family reunion, which is also a familiar concept for our Latin American countries." Bai Dehui, the American champion of the 22nd "Chinese Bridge" World College Students Chinese Competition and a student of Cuba Institute of International Relations, said.

　　The moon sends acacia, and the home country always cares. On the occasion of the Mid-Autumn Festival and the National Day, Henan International Cooperation Group Co., Ltd., which undertakes road projects in Namibia, organized networking activities. Robin Tecock, a project consultant who participated in the activity, felt that the project team interpreted "China Quality" and "China Efficiency" with professional attitude and hard work and dedication, and he admired the feelings of home and country displayed by China colleagues with practical actions.

　　Appreciate a picture of the blending of civilizations.

　　Savoring holiday time is like enjoying a picture of civilization blending.

　　The Mid-Autumn Festival Evening hosted by the Asian Cultural Center in Sao Paulo, Brazil, was held in Foz do Iguazu, the Brazilian side of Iguazu Falls. In front of the majestic waterfall, red lanterns were hung on the stage set up by the organizers, and performers in red skirts played China’s famous songs such as "Moonlit Night on the Spring River" with guzheng, pipa and dulcimer, presenting a unique audio-visual feast for the audience.

　　At the Bristol Museum in Britain, a literary performance with the theme of "brightening the whole of heaven" was staged on the eve of Mid-Autumn Festival. Shoulder Ballet — — Oriental Swan combines China’s traditional acrobatics with western dance. gaohu’s solo and dance "Clouds Chasing the Moon" show the artistic conception of China’s freehand ink painting with music … … Kate Newnham, the museum’s senior curator, lamented that this was the first time that the Mid-Autumn Festival entered the Bristol Museum, and that "the performance was amazing".

　　"We are loyal to China culture ‘ Fans ’ We are very happy and excited to be able to show China culture through dance in such an important festival. " In the celebration of "China Culture Entering the Campus" and Mid-Autumn National Day held by the Confucius Institute at the University of Rwanda, student Onera Shifa wore a long China antique dress and presented a soft classical dance to the audience with her classmates.

　　On September 23rd, in Kigali, the capital of Rwanda, a girl showed the achievements of paper-cutting at the scene of "China Culture Entering the Campus" and the Mid-Autumn National Day celebration. (Xinhua News Agency, photo by Huang Wanqing)

　　In the Grand Concert Hall of Tchaikovsky Conservatory of Music in Moscow, Russia, Chinese and Russian artists joined hands to bring "China’s Chanting Moscow Concert", which made the audience full of praise. In the Chinese garden "Chunhua Garden" in Frankfurt, Germany, a Hanfu Garden Party made many tourists linger.

　　"Small cakes are like chewing the moon, with crispness and pulp in them." The 4th Hungarian Moon Cake Workshop was held in Circei Cultural Center in Debrecen, Hungary’s second largest city. More than 500 local citizens gathered to make Mid-Autumn moon cakes and experience the traditional culture of China. Agnes, a Hungarian pastry chef, made a "Hungarian moon cake" with a diameter of 40 cm on the spot. The cake body was made of Hungarian traditional sponge cake and the surface was painted with Chinese patterns. Puskash, deputy mayor of Debrecen, expressed the hope that there will be more such activities in the future, which will make the citizens feel the unique charm of China culture and inject more China elements into the local multicultural development.

　　Go on a journey to explore the world

　　Taste the holiday time and embark on a journey to explore the world.

　　Received furry kangaroo toys and warm-hearted Mid-Autumn Festival blessings … … The first China tour group that arrived at Sydney Airport in Australia during the "Golden Week" was warmly welcomed by Tourism Australia. Han Feili, director of the Australian Tourism Board, said that in July this year, Australia received more than 79,000 short-term tourists from Chinese mainland, which shows that the number of tourists from China is growing steadily.

　　According to the data of many domestic tourism enterprises, the number of outbound tourists in China will set a new peak during the two holidays, and the booking volume of international air tickets and international hotels far exceeds last year’s "Golden Week". At the same time, some research shows that China tourists are more and more fond of in-depth travel, hoping to deeply experience the destination culture and attach importance to personalized experience. Many countries are keenly aware of this trend and strive to introduce more high-quality and differentiated tourism products.

　　On October 4th, China tourists visited the Egyptian Pyramid of Giza. (Xinhua News Agency, photo by Ahmed Goma)

　　Since the beginning of this year, the Italian National Tourism Administration has cooperated with China social media to carry out tourism promotion activities with themes such as nature, outdoor, art and city. New Zealand tourism industry is concerned that in addition to traditional tourism projects such as steamboat and alpaca travel, outdoor tours and adventure tours such as helicopter glacier hiking activities are increasingly welcomed by China tourists; Singapore tourism industry has found that multi-family group travel has become a new trend of China tourists’ outbound travel, and parent-child related tourism projects are becoming more and more popular.

　　Julia Simpson, President and CEO of the World Tourism and Travel Council, said that tourists from China are looking forward to further exploring global destinations, and tourists from all over the world are also looking forward to perceiving China with profound cultural heritage, beautiful scenery and warm and friendly feelings.

　　China and the world are witnessing more stories of friendly exchanges and writing more chapters of "Beauty and Harmony". (Participating reporters: Pan Geping, Lin Zhaohui, Chen Cheng, Zhao Yan, Du Fu, Jiang Youlin, Ji Li, Zhang Fan, Chen Hao, Yu Qian, Jian Chen, Xu Shunda, Li Xiaoyu, Yao Bing, He Fei, Peng Zhuo, Guo Lei, Lu Huaiqian, Liu Chuntao)

Enter [Chao Wen Tian Xia] > >

　　　　CCTV News (Chao Wen Tian Xia):

　　　　This week, the controversial Canadian seal hunting season began. For a long time, this large-scale commercial hunting of seals has been strongly criticized for its cruel hunting methods and bloody scenes.

　　　　On the 25th, two animal protection organizations announced the seal hunting scenes filmed this week.

　　　　What you are seeing now are the pictures of seal hunting taken in Magdalen and St Lawrence Bay on the 24th and 25th. According to two animal protection organizations that filmed the picture, more than 17,200 seals were brutally hunted in just two days.

　　　　It is understood that in order not to damage the fur of seals, hunters often do not use guns when hunting seals, but slam seals with sticks and peel them. This killing method is accused by animal protection organizations of being too cruel and bloody. According to statistics, more than 40% of the seals killed last year were skinned before they died.

　　　　Canada is the country that kills the largest number of seals commercially every year in the world. For a long time, the Canadian government has allowed limited commercial killing of seals every year on the grounds that the excessive number of seals has affected the local cod production, and exported products such as seal skin and seal oil. The income obtained is the main source of income for residents in remote areas on the east coast of Canada. This year, the Canadian government announced a limit of 280,000 seals, equivalent to one-third of the total number of seals killed in the world every year.

Editor: Li Dan

　　Xinhua News Agency, Washington, March 21 (Reporter Xiong Maoling, Gao Pan) Powell, interim chairman of the Federal Reserve Board, said on the 21st that the current job market in the United States is very strong, inflation is too high, and faced with the uncertainty caused by the conflict between Russia and Ukraine, the Federal Reserve will take measures to raise interest rates by more than 25 basis points at one time when necessary to reduce the inflation level.

　　On the same day, Powell said at an activity of the National Business and Economic Association that the current labor market supply in the United States is even tighter than before the epidemic, and nominal wages are increasing at the fastest rate in decades. He said that one of the reasons why inflation rose more and lasted longer than generally expected was that the severity and persistence of supply chain bottlenecks were underestimated.

　　Powell said that in order to restore price stability, it is necessary for the Fed to act quickly. "If we think it is appropriate to take more radical action at one or more meetings to raise the federal funds rate by more than 25 basis points, we will do so."

　　He said that this year’s inflation prospects had deteriorated significantly before the Russian-Ukrainian conflict. He also warned that the Russian-Ukrainian conflict and western sanctions against Russia may have a major impact on the US economy. In addition to the direct impact of rising global oil and commodity prices, the Russian-Ukrainian conflict and related sanctions may inhibit economic activities and further disrupt the supply chain.

　　Powell also cited historical experience to analyze the possibility of reducing inflation by monetary policy without causing recession, but also said that it is not easy to achieve a soft landing in the current environment.

　　Last week, the Federal Reserve announced that it would raise the target range of the federal funds rate by 25 basis points to between 0.25% and 0.5% to cope with the high inflation, which is the first time the Federal Reserve has raised interest rates since December 2018. At the same time, the Fed is expected to start the process of reducing its balance sheet at the next monetary policy meeting. The latest economic outlook forecast released by the Federal Reserve recently shows that 18 members of the Federal Open Market Committee of the Federal Reserve unanimously believe that the federal funds rate is expected to rise above 1.25% this year.